Channel Progs Mgr, Kuwait, Qatar Bahrain and Oman (Dubai based)

Dubai, Dubai, United Arab Emirates


Posted: Nov 6, 2018
Role Number: 200008772
The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers. At the end of the day, we are here to grow Apple’s B2B business through partnering with our business channel resellers, partners and carriers. We develop programs and strategies that enable businesses to transform the way people work. To realize this goal, we form relationships, develop partner capabilities and programs—at all levels from tactical to strategic. We collaborate closely with internal and external partners to craft plans that scale the business and adoption of the Apple ecosystem. The people who work here have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. The same real passion for innovation that goes into our products also applies to our practices — strengthening our dedication to leave the world better than we found it. You should join us to help deliver the next amazing Apple product.

Key Qualifications

  • Min of 3 years of Trade / channel marketing experience with a strong brand
  • Excellent communication and presentation skills
  • Strong commercial acumen and experience in working with channel partners
  • Ability to work to deadlines and under pressure with ability to focus on multiple projects at a time.
  • Strong understanding of branding, scalability and event production processes
  • Strong project management skills
  • - Strong planning and organizing skills
  • - Great level of attention to details
  • - Good collaboration skills
  • - Flexibility in accommodating channel partners demands, which can change at short notice


You will be responsible for driving Apple established processes and execution of best-in-class channel programs of Apple across UAE, Kuwait, Qatar, Oman and Bahrain. The role is based in Dubai and covers execution of programs and demand generation on behalf of Apple in 3 route to markets, retail, Telco and Apple Premium Resellers. Programs should drive new customer acquisition and retention of current customer base through Apple’s channel partners, through running merchandising programs, demand generation and training programs. This role will have a one-to-many relationship, with the channel partners, and key internal partners both at local and European level. You will have a strategic mind-set, with several years experience working in a trade-marketing environment. You should have experience in sales or business development with some hands-on knowledge of channel marketing programs. Other meaningful experience will be considered. You are a good presenter at all levels, and can collaborate successfully with key accounts. You possess collaborative approach to driving business and ideally be familiar with working for a multinational organization in a matrix type environment. This position is responsible for applying Apple’s demand generation guidelines and the execution of its sales programs in Apple Premium reseller, Telco and Retail channel: Driving channel performance via best-in-class marketing campaigns including events, awareness activities, traffic generation and new store openings. Plan, execute and measure scalable marketing programs aligned with brand guidelines, improving product presence and driving cost; Apple Premium Reseller Program Execution: coverage planning, POS selection, and execution of new POS openings for Apple Premium Reseller program, responsible for quality controls – store audit and mystery shopping for the channel and cooperation in deploying quarterly demand generation plans; Retail programs Execution: leading extraordinary merchandising deployment in consumer electronic retail, manage POS performance, execution of demand generation in close collaboration with the retail partners; Telco programs Execution: driving world-class merchandising deployment in Telco Channel, manage POS performance, execution of demand generation in close collaboration with Carriers; Measure and Evaluate Activities: Manage associated budget limitations, maximizing cost efficiencies, post-activity evaluation to measure ROI and drive future programs. Events and Product Launch Execution: Deliver best-in-class new product launches, maximize impact of events and new product launches within Reseller communities, and capitalizing third party opportunities; Responsible for keeping execution guidelines of Apple: Work with internal sales teams, Marcom, PR and Sales Planning and Support ensuring all activities align with brand guidelines and maximize product presence;

Education & Experience

University Degree acquired in the field of Economy, Marketing Language skills: fluency in English.

Additional Requirements