Digital eCommerce Analyst

Dubai, Dubai, United Arab Emirates
Sales and Business Development


Role Number:200217387
Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Apple’s Sales organisation generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our Sales team, is in many ways, the face of Apple. We are seeking a Base Management & Personalised Engagement Lead to design and bring to life Channel-led programmatic base marketing initiatives across the Middle East and Africa, with a high-touch focus in the UAE and KSA markets. This role will be instrumental to revolutionise partner account plans and deepen customer engagement, transforming Apple’s customer experience leveraging our channel partner’s base marketing, CVM, CRM and personalisation capabilities across the Telecom and Consumer channels. Reporting to the Head of MEA Channel Development and Programs, you will have regional accountability for influencing and driving objectives through key relationships. In order to be successful, you will display an engaging and collaborative style, mentoring skills and extraordinary negotiation skills. You will play the critical role in creating the vision, framework and support strategy execution for Base Management and Personalised Engagement programs in MEA, with the ability to quantify business impact and returns.

Key Qualifications

  • Extensive proven experience in Customer Base management, CVM, CRM, personalisation roles, either leading the function in-company or being the practice expert at a leading consultancy
  • You possess unquestionable gravitas and interpersonal skills coupled with ability to articulate an inspiring vision at CxO level
  • You possess experience working with large installed base customers, and your experience from telecom or digital channels would be highly desired
  • Experience measuring CVM / CRM / Personalised Engagement impact, planning and analyzing AB experiments
  • Strong passion for data and predictive analytics to provide impactful insights and drive incremental revenue
  • You are highly skilled at business modelling and data analytics, and are familiar with the systems and tools used across telecom, consumer and digital channels
  • You are successful in applying well-structured approach to programs and goal setting
  • Ability to communicate results of analyses in a clear and effective manner both externally to key channel partners and internally to leadership teams
  • Proven experience succeeding in complex, matrix and cross-functional projects
  • Excellent written, presentation and oral communication skills
  • Willing to take action and enjoy working in a fast paced, dynamic environment
  • You possess an understanding of the regulatory requirements for consumer communication in KSA and UAE


Define and setup framework to collect base data metrics across all Telecom and Consumer channel partners Support business case , playbook development and partner program sell in Measure and report effectiveness of new Base Marketing / Personalised Engagement program implementations Analyze data to interpret trends and pattern to provide insights and actions for new sales opportunities and customer experience optimization Develop Personalised Engagement program playbook and drive ongoing updates with standard methodologies of use cases implemented WW and in the region Measure efficiency of program implementations. Develop dashboards/ scorecards and provide regular program performance reporting Create and rollout A/B testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross functional teams such as Sales and Sales Finance

Education & Experience

Bachelor degree in Business Intelligence, Computer Science, Data Analysis, Information Management

Additional Requirements