Education Marketing Manager
Shanghai, Shanghai, China
Corporate Functions
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Senior leader of Digital Experience & Merchandising - Greater China, to help us do extraordinary things.
Apple’s Commercial Marketing team is seeking someone to lead the Greater China Performance Marketing team within Apple Retail. The Performance Marketing role will drive strategy and execution for paid search, affiliates, partners, and customer lifecycle communications for Greater China. All to drive significant growth for Apple’s Retail channel. As a senior leader we are looking for someone who has demonstrated experience in leading a team of seasoned digital marketers, developing and managing innovative campaigns that drive customer acquisition, conversion, loyalty, and brand equity in the digital space. This leader will have direct responsibility for GC and work cross functionally with counterparts in WW, EMEA and RPAC.
Description
As the Marketing lead for Education in Greater China, you will work with the Worldwide Education Marketing lead to drive strategies that ensure always-on marketing support for Education at Apple Retail - across apple.com (http://apple.com), the Apple Store online, in the Apple Store app, and in over 500 stores globally.
- Develop and manage locally relevant, innovative marketing campaigns that drive traffic, engagement and purchase consideration within the Education segment in Greater China
- Collaborate with teams across Apple in Product Marketing, Commercial Programs and more to align on plans and key moments; partner with the worldwide marketing lead and digital marketing specialists focused on SEO, Paid Search, Performance Partners and other Demand Generation programs to drive engagement, traffic and purchase consideration across international markets
- Manage and allocate paid media marketing budgets effectively, ensuring resources are spent efficiently to reach the right audiences in the most effective and efficient way; identify and build learning agendas to continually optimize approach
- Work with the worldwide team to align on marketing critical metrics; track performance in key markets and adjust strategies as needed to optimize results
Minimum Qualifications
- 7+ years experience, with at least 4 years directly in education marketing within the GC region; strong understanding of the Higher Education market
- 3+ years experience in managing cross-functional teams and implementing marketing campaigns in regional markets.
- High proficiency in both Mandarin and English, with strong cultural fluency to navigate local and global stakeholder expectations effectively.
Key Qualifications
Preferred Qualifications
- BA/BS in Marketing or equivalent experience, MBA/MA or advanced degree preferred
- Strong understanding of the Higher Education market
- Extraordinary storyteller with excellent written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders of all levels
- Able to analyze data and identify performance trends that inform marketing strategies and new tactics
- Expertise in solving problems and delivering results through negotiation, tact and diplomacy