Product Marketing Manager, Platforms - Canada
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.
At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market.
The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
Position Apple Intelligence, Siri and other Apple AI/ML technologies in the competitive landscape and craft compelling messaging to encourage developer and customer adoption.
Launch and drive Momentum for new technologies, operating systems including iOS, iPadOS, macOS, watchOS and visionOS, and features in conjunction with marketing communications, corporate communications, events, and developer relations teams.
Serve as an ambassador for Apple tools and technologies through press briefings and partner visits.
Research and synthesize technology trends, competitive trends, and user feedback to identify new product and technology opportunities.
Drive and execute a growth strategy to delight users and drive engagement with Apple Intelligence features.
- 7+ years experience having led multiple product development cycles from concept to launch
- Bachelor’s degree or equivalent industry experience
- Ability to travel up to 25% domestic and internationally
- Strong understanding of the intelligent voice assistant and AI/ML technology domains
- Strong ability to lead through influence, debate and storytelling
- Ability to simplify, communicate effectively and align stakeholders against a complex, dynamic market context
- Experience and ability to synthesize technologies into product communication for broad audience including customers, media, analysts, and leading industry specialists
- Press and media experience with success as a product spokesperson on a national or global level
- Leverages knowledge of business drivers, strategies and tactics play out in the market to guide action
- Builds partnerships and works collaboratively with others to meet shared objectives
- Best-in-class oral and written communication skills
- A self-starter who is dedicated and demonstrates creative and critical thinking abilities
- Strong attention to detail
- Proficiency in French