Content Strategy Lead, Marcom
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing and commerce experiences.
We are seeking a highly skilled strategic leader to oversee our content strategy team within Marcom. This team works deep in our interactive organization, helping our customers discover, learn about and shop for Apple in inspiring and personal ways.
A successful candidate will embed within Marcom’s interactive organization. This team works daily to shape the right audience opportunities and translate them into compelling digital experiences, product stories, messages, and formats, in collaboration with Marcom’s interactive designers and data scientists.
The content strategy lead will oversee a team responsible for content strategy across marketing and commerce interfaces including Apple.com, partner digital channels, direct marketing communications, the Apple Store App, and in-store digital experiences.
Key Responsibilities:
- Deliver innovative, customer-centric content strategies, taking into account different product, audience, and market dynamics
- Partner with creatives to craft the most exciting, compelling ways to bring each of our hero product lines to life
- Articulate and connect customer journeys across Apple and partner digital commerce platforms, from browsing to buying and beyond, recognizing nuances by line of business
- Discover and define our work through content assessments, audits, and gap analyses
- Advise on a variety of content activities and documentation including content maps and models, information architecture, taxonomy, metadata, messaging hierarchy and personalization frameworks
- Establish and communicate requirements for content systems and governance across lines of business
- Deep partnership with research, data, analytics and technology functions to develop the measurement frameworks and tools that enable a culture of experimentation and learning
- Participate in UX research, competitive/comparative review, and usability testing
- Collaborate with the broader strategic organization at Apple to identify future-facing business and customer opportunities for growth
- Lead and set standards for the broader content strategy team; understand their skill sets, strengths, and areas for development
- Communicate the work of the team with clarity and confidence within Marcom, and the broader Apple organization. Exceptional presentation skills a must
- 10+ years experience in content strategy/content design, with an emphasis on user experience, digital platforms, journeys and commerce
- 5+ years of management experience leading a team of content strategists and/or designers
- Samples of strategic deliverables or case studies
- Proven track record of delivery of transformative content strategy from within a brand-side marketing organization
- Expertise driving strategic alignment, prioritization and requirement gathering with a diverse range of business partners
- Expertise crafting compelling narratives, communicating only what is necessary
- Expertise in the technology category
- Ability to shape and drive organizational change across teams
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.