Senior Business Analyst

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Apple Arcade is a family-friendly gaming service available on the App Store. Arcade’s incredible catalog is available to play on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, and all 250+ games are free of ads and in-app purchases. Players can step into the shoes of their favorite sports stars in games like NFL Retro Bowl ‘25 or NBA 2K25 Arcade Edition, score the highest hand in the poker-inspired, deck-building sensation Balatro+, sneak around as a mischievous Sasquatch in Sneaky Sasquatch, or explore hundreds of other games — both new and old — from their favorite genres.
As a Senior Business Analyst for Apple Arcade, you will play a key role in understanding and driving the business forward. You will analyze overall performance, dive deep into user behavior across acquisition, engagement, and retention, including Apple One and standalone subscriptions, family usage, and more. You will work with Consumer Insights team on consumer research projects and go deep on research data to create customized analyses in a timely manner and drive understanding of Apple Arcade customers. You will identify key retention drivers and develop recommendations to improve business performance by synthesizing operational data and consumer research. You will partner closely with Finance to support forecasting and business planning, as well as provide analytical insights and sizing to evaluate product and business initiatives. You will also stay ahead of industry trends, identify new opportunities to accelerate Apple Arcade’s growth. You will work cross-functionally with teams across Apple to support gaming initiatives. This role requires a mix of analytical skills, strategic thinking, and a passion for gaming and entertainment. If you thrive in a fast-paced environment and love making data-driven decisions that shape the future of gaming, we’d love to hear from you.
  • 4+ years of relevant experience in games, technology, media, or entertainment industry; subscription service experience and knowledge in subscription specific business analytics preferred.
  • Strong Excel and Keynote skills.
  • Proficiency in Python to automate and analyze large dataset.
  • Ability to synthesize a large amount of information and data to create a clear story digestible to different audiences - business, engineering, executives, product, etc.
  • Experience in business planning and forecasting.
  • Excellent business sense and the ability to understand and resolve complex business issues.
  • Excellent communication skills (written and verbal) and presentation skills.
  • Plays games regularly, has opinions on what makes great games and always has a list of pending games to play.
  • Has strong problem solving skills and willingness to adapt in a highly demanding, collaborative and fast-paced environment with rapidly changing direction and new challenges.
  • Has experiences with syndicated data sources (e.g. MRI-Simmons, Newzoo, Game Refinery).
  • BA/BS degree in business, finance, data science preferred; equivalent professional, or other academic experience considered.
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $173,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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