Entertainment PR Manager, Germany, Switzerland and Austria (m/f/d)
Berlin, Berlin, Germany
Marketing
Award‑winning movies. Binge‑worthy shows. Your favorite music mastered in Spatial Audio. The most epic collection of mobile games. And the world’s largest library of 4K Ultra HD fitness content. The best entertainment and experiences live here — only on Apple.
We are seeking a Public Relations Manager to lead and drive strategy, planning and execution of Apple’s PR initiatives for its entertainment services — including Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple Podcasts and Books — for Germany, Switzerland and Austria.
This is first and foremost a media relations role. You will be expected to be working day-to-day to engage with journalists and content creators in crafting stories about Apple’s services that showcase their benefits to consumers. Responsibilities will encompass crafting and leading PR programmes with consumer and lifestyle media, content creators, broadcast and general business press. You’ll partner with the editorial, creative and business teams across all services, to develop positioning, messaging and competitive analysis.
Key Qualifications
- You are passionate about entertainment, culture, and consumer technology, and enjoy building formal and informal relationship networks with people of diverse backgrounds.
- You have extensive experience in media relations and working with content creators, and a deep understanding how people consume news and create opinions across social and classical media.
- You are self-motivated, organised and possess a positive team-player attitude. You’re able to work with ambiguity and on complex topics, skilled in multi-tasking, delivering under tight timelines, adapting quickly to change.
- You have excellent written and verbal communications skills in both German and English and detailed project management skills.
- Relevant experience in PR, publicity, journalism, talent management, agency or corporate settings.
Description
Use your first-class knowledge of the entertainment, cultural and media landscape in DACH to broaden and deepen our relationships across the board.
Have your finger on the pulse of any changes in the industry. Spot the opportunities that arise from these changes and recommend how we can capitalise on them to improve coverage of our entertainment services.
Have the ability to dive deep into our segment markets to identify new and creative ways to reach influencing voices and share the Apple story.
Are the local authority as pertains to PR initiatives for Apple’s services.
Possess expert knowledge of competitive products and services, and keep the European and global teams up to date on what's going on in your market.
Manage and respond to day-to-day media enquiries and ensure our regular contacts are kept up to speed on the latest news.
Play an instrumental role in influencing how Apple’s PR campaigns are developed to ensure maximum impact in Germany.
Have the capacity to handle challenging PR situations reactively with grace and ease, knowing when and how to respond to media inquiries.
Handle development and distribution of PR materials and resources as required.
You are responsible for the successful planning and management of a number of projects, prioritising these to meet critical deadlines delivering work on time and on budget.