Marketing Manager EMEIA Retail Engagement and Marketing

London, Greater London, United Kingdom
Corporate Functions


Weekly Hours: 35
Role Number:200398042
At Apple, we make technology that enriches people’s lives. Apple Retail is where the best of Apple comes together - our products, services and programmes - both online and in our physical stores. Apple Retail sets out to deliver great customer experiences every day. We execute down to the very finest of detail with strong attention to local market needs to ensure whether the customer buys from a Store or Online they have been delighted not only by our products, but by the very best of service throughout their journey. Our EMEIA Retail Engagement and Marketing team is seeking a Marketing Manager to lead the development and execution of Retail Marketing Campaigns to support our growth in EMEIA.

Key Qualifications

  • Specific experience developing and managing integrated marketing plans and campaigns to build the best end-to-end customer journey across in-store, online and digital marketing platforms.
  • Extensive experience in handling complex high-visibility projects and partnerships, driving cross-functional collaboration with key partners to assess customer and business needs, define goals, identify solutions and engage team members towards an aligned Marketing strategy.
  • Experience working in a global organisation, on multi-market/language projects.


Lead the marketing strategy for Apple Retail’s geo initiatives across a number of key EMEIA countries, and coordinate a team of experts to deliver the vision and execute the work. Create a strategic approach using insights from your wide Apple network to bring alignment on market opportunities and develop clear objectives. Responsible for project execution, from concept and strategy to production and delivery, working alongside global and local cross-functional teams from Retail and wider Apple such as Development, Merchandising, PR, Marcom, Services, Today at Apple, Internal Communications, Store Operations and more. Deliver functional briefs to teams across Apple who bring your deliverables to life ranging from creative, interactive, paid media, search and events. Lead the delivery of the work in strong partnership with Marcom with a key focus on leadership engagement, maintaining accuracy to the brief and creating a clear campaign phasing plan. Deliver and share project summaries and campaign analysis with partners and identify learns for future improvement and performance.

Education & Experience

Candidates from all education backgrounds are encouraged to apply if they meet the key qualification requirements.

Additional Requirements

  • Fluent English communication. Additional languages are valued but not required.