Digital Strategy & Data Science Senior Manager
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Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our customers!
This role is responsible for building and driving Apple Korea’s channel business digital strategy, digital programs & solutions, including digital marketing (CRM, performance marketing) to drive sales growth.
The Digital Lead will lead digital transformation of Korea Sales channel partners by working closely with internal cross functional teams and our partners. As an illustration, one of key initiatives is for partners to build and leverage omni-data collection and CRM infrastructure to generate customer insights for decision making and personalized experience creation, as well as working with partners on CRM segmentation and optimization for Apple business growth. This role will also develop “traffic strategy & plan” aligned to partner business, as well as design & implement Omni-channel shopping experience with partners.
Additionally, the Digital Lead should possess 8+ yeas of experience in data science to drive business impact via advanced analytics and business intelligence. This role will lead the development of Tableau-based BI solutions and predictive models for sales and pricing strategies. The candidate should be able to analyze Customer Data Platform (CDP) and omni-channel data to optimize customer engagement and conversion. Collaboration with WW AI and Data teams is essential to implement & utilize innovative AI solutions. Thus, strong English communication skills are important.
This is an opportunity to lead high-impact initiatives, wok closely with many stakeholders including our partners, Apple WW, regional and local cross-functional teams to improve and grow Apple Korea and our partners’ digital capabilities designed to drive growth.
・Digital Strategy & Plan: Build digital strategy & strategic plan for Apple Korea channel sales business to work with our partners to build their digital capabilities to drive sales growth
・Channel Sales Growth Strategies: Architect data-driven growth hacking initiatives for channel sales, utilizing experimentation, A/B testing, and predictive analytics to drive sustainable growth.
・Customer Behavior & Omni-Channel Analytics: Enable partners to build best-in-class Customer Data Platform (CDP) and drive deep analysis of aggregated CDP and Omni-Channel customer decision journey data to uncover behavioral patterns and optimize customer engagement strategies.
・Omni-Channel Development: Utilize data to implement Omni-channel shopping experience with partners by facilitating and managing the integration of online and offline channels to support features such as 'buy online, pick-up in store', real-time inventory checks, and personalized shopping experiences.
・Full-Funnel Marketing Optimization: Leverage advanced analytics to develop, evaluate and optimize full-funnel performance marketing campaigns, ensuring maximum ROI and alignment with business goals.
・AI-Driven Innovation & Collaboration: Spearhead the adoption of internal AI solutions, collaborating with WW AI and Data-related teams to design and implement cutting-edge data science solutions that address complex business challenges.
・Sales Performance Modeling & Forecasting: Build and refine advanced statistical and machine learning models to analyze sales performance drivers, predict outcomes, and provide actionable insights for revenue optimization.
・Advanced BI Solution Development: Lead the design, development, and optimization of sophisticated Tableau-based BI dashboards and reports, enabling strategic decision-making across the organization.
・Pricing Strategy & Elasticity Modeling: Develop complex price elasticity models using promotion and sales data to inform dynamic pricing strategies and maximize profitability.
- Understand there are many moving parts in an organization. Understanding how business financials work, and strategies for sustaining profitable growth, are key to staying ahead of the competition.
- Can create competitive and breakthrough strategies that truly shape the future. You are able to see what’s ahead and identify trends that will be critical for growth.
- Deeply understanding the customer's needs, challenges, and concerns. You not only meet our customers’ expectations, but you exceed them.
- As a go to person with leadership, you are trusted and comfortable in tough situations. You can settle disputes and own the hard calls with minimal noise.
- Adapt to change and find the right path without necessarily having all of the pieces to the puzzle.
- Create an environment that is collaborative and one that empowers team members to do their life’s best work.
- Communication is key to Apple’s success. To ensure the most innovative ideas become a reality, you recognize perspectives, patiently listen to every detail and commit to what is right, in order to move us forward.
- Advanced Analytical Expertise: 10+ years of experience delivering high-impact data science solutions, including predictive modeling, causal inference, and time-series forecasting in business contexts.
- Domain Knowledge: Deep expertise in sales, marketing, pricing, and customer analytics, with a proven track record of driving measurable business outcomes in these areas.
- AI & Collaboration Skills: Proven experience leading AI/ML projects and collaborating with global AI and Data teams to integrate and deploy innovative data solutions.
- Strategic Problem-Solving: Exceptional ability to translate complex business problems into scalable data science solutions, with a focus on innovation and long-term impact.
- Leadership & Mentorship: Demonstrated ability to lead and mentor junior data scientists, fostering a culture of excellence and collaboration within high-performing teams.
- English Communication: Outstanding verbal and written English communication skills, with the ability to convey complex insights clearly to global stakeholders, C-level executives, and cross-functional teams.
- 10+ years of experience in strategy development, digital marketing including CRM and performance marketing to dive sales
- 10+ years in data science or advanced analytics roles, with significant exposure to BI, customer analytics, growth hacking, and cross-functional AI/Data collaboration in dynamic, data-driven environments.
- Bachelor’s, Master’s or Ph.D. in Data Science, Statistics, Computer Science, Economics, or a related quantitative field strongly preferred.
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