Lead, India Channel Digital Experience

Gurgaon, Haryana, India


Posted: 15 Oct 2018
Weekly Hours: 40
Role Number: 114378959
The role of the Marketing Communications (Marcom) group at Apple is to ensure the flawless development and execution of world-class communications in support of Apple’s business goals. Channel plays a very important role in Apple’s overall go-to-market strategy. The teams working on Channel are responsible for implementing best-in-class retail experiences for our customers around the world, including the online experience, fixtures, graphics, visual merchandising, security, and point-of-sale messaging. You will work as an integrated part of the Channel team to support the growing scope and importance of Apple’s channel business. Every day millions of consumers around the world interact with Apple and its products in the Indirect Channel through mobile, digital and in-store experiences. You will drive strategies to provide customers a thoughtful, engaging and seamless experience. This role plays a vital role in shaping how Apple shows up within our Channel partner digital environments across India. Partner’s digital platforms are becoming critical to their commercial success. This role requires a deep understanding of the different digital platforms throughout the customer journey (social, e-CRM, e-commerce platforms, web, digital instore, etc) and how they can be best orchestrated to maximise the impact of Apple product presentation and deliver the most compelling Apple product stories. You will be able to switch seamlessly between identifying and orchestrating how Apple campaigns and stories should show up across partners’ digital platforms as well as consult on how partners should deliver their stories and campaigns featuring Apple products. This role will partner closely with the India Channel Partner Communications team, and will report into the Geo Marcom Channel Lead.

Key Qualifications

  • You have a deep curiosity and understanding of the different platforms within the digital space
  • You have a technical understanding of e-commerce platforms
  • A firm grasp on digital trends effecting resellers today and a perspective on the future state
  • You will lead strategic conversations with divergent teams of people, both internally and externally
  • You are able to inspire partners about what’s possible within their digital frameworks
  • Ability to moderate and lead a digital creative workshop
  • Ability to develop productive relationships with partners outside Marcom
  • Ability to knit together disparate sources of information into a strong strategic narrative
  • 10-15 years experience in planning with a leading digital agency
  • Great writing skills, visual storytelling skills and presentation skills
  • Able to work autonomously
  • Working collaboratively within a wider team


Defining the channel digital strategies to support Apple campaigns across India Significant experience in delivering in-store digital experiences to support the customer journey The ability to seamlessly connect the online to in-store journey identify customer pain points and recommend thoughtful solutions Defining bespoke digital strategies for different key partners as part of the partner engagement model process Work collaboratively within internal Marcom teams, wider internal Sales and Marketing teams and externally with partners Driving digital insights within Channel to help inform marketing plans and country channel plans

Education & Experience

Additional Requirements