Marcom Channel Lead - India

Gurgaon, Haryana, India


Weekly Hours: 40
Role Number:200110191
Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. The India Channel Marcom team is responsible for all marketing communications and customer experiences across Apple’s indirect channels. We formulate world-class Omni-channel strategies that provide customers thoughtful, engaging and integrated experiences; experiences that meet Apple’s brand and creative standards of excellence.

Key Qualifications

  • A strong strategic thinker, capable of collaborating with and influencing senior partners, both internally and externally
  • Deep understanding of Indian partners retail and digital environments to help inform platform and content updates
  • You possess a deep understanding, and extensive experience in, developing and executing marketing communications
  • You have a passion for creative in all forms
  • You have a track record of partnering with, and building positive relationships
  • Flexible and open to changing priorities and dealing with ambiguity
  • Strong planning skills with proven ability to set priorities within tight timelines
  • You are capable of evaluating creative, using influence and guidance to drive better work
  • Strong understanding of customer and market dynamics and requirements
  • Experience acting as a strong leader, working with and inspiring teams
  • You pay close attention to detail and results-oriented
  • You have outstanding written and verbal communications skills
  • Highly developed interpersonal skills


Strategic Planning | Work cross-functionally in Geo and with WW, defining the multi-year strategic plan for Channel. Evolve, refine, and maintain the roadmap throughout Marcom’s annual/quarterly planning cadence Integrated Communications | Leverage insights across consumer, market, brand and sales, translating business opportunities/challenges into integrated communication plans that drive creative excellence and meet Apple, partner, and commercial objectives Partner Engagement | Drive Executive level engagement with priority partners; lead strategic development of integrated Apple/partner marketing plans; create integrated communications campaigns and execute with excellence, driving both brand engagement and business results As partners think holistically about their customer experience, this role needs to galvanize the India Marcom organization to do the same. From partners’ communications, to their digital environments, to their retail experiences, this person will need to work collaboratively with sales, channel and partner communications team to define a process that works across all touch points Creative Origination | As a hub for creative innovation, you will work collaboratively in Geo to translate local market insights into world-class Apple brand creative; creative that inspires consumers and delivers against Apple & partner business objectives Develop new opportunities to amplify Apple’s marketing across partner digital touch points, and clearly articulate the value of new initiatives within the business Executional Excellence | Create exceptional execution through all ATL & BTL mediums for both Apple and the partner communications Geo Readiness | Drive planning and execution of launches, refreshes and Geo origination activities. Ensure timely and seamless execution across Apple & partner touch-points Data & Insights | In partnership with teams across Apple and with partners, track and measure effectiveness of marketing strategies, inclusive of launch, campaign hindsights Cross-functional Leadership | Build strong cross-functional relationship in Geo and with WW through transparency, collaboration and trust Team Development and Leadership | Identify and maintain top talent and build an environment in which the team can contribute at the highest level. Provide the leadership to the Geo team, by ensuring that values, processes, and expectations are established

Education & Experience

Additional Requirements

  • 15+ years experience in a marketing/advertising agency or in-house marketing communications organisation