Strategy Lead, Marcom Greater China

Shanghai, Shanghai, China


Role Number:200543348
Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add something. The Strategy Lead's role is to spearhead Marcom and cross-marketing initiatives by leading a team of strategists and data scientists for Apple in Greater China. You will be integral in working closely with the GC Marcom Leadership, Product Marketing, PR, retail, and sales team to identify and address Apple’s critical challenges and opportunities in the region. You will partner with the worldwide strategy team based in Cupertino to provide market insights, knowledge, and inspiration to some of the best creative talent in the world and champion the best multichannel work that only Apple can and should deliver. The role of any Strategic Planner at Apple is not to invent truths but to uncover truths, turn them into insights, and help communicate them in the simplest, most inspiring, and most engaging ways possible. Strategy is sacrifice, and we need someone who can look at a complex market landscape and confidently separate what we should do from what we could do. This position requires a self-motivated, flexible individual with very strong analytical, strategic, communication skills and great leadership.


Draw on different sources of data & knowledge (PM, PR, Sales, Channel, Interactive, Brand, WW Strategy Team) to build tangible insights & briefs to address business challenges or opportunities. Work closely with cross-functional teams to connect the dots and develop insights-driven marketing briefings that inspire the best work. Collaborate across different functions to build and deliver the most resonating messaging for each touch point. Drive new strategic initiatives across product, e-commerce, social, and data science that are locally relevant. Manage and orchestrate a XF strategy team comprised of brand strategy, connections strategy, and data science; identifying new opportunities for all disciplines and members of the team to grow and intersect Consolidate opportunities and priorities into Country-specific Marketing Plans annually and quarterly. Work to understand the cultural nuances and contexts that might affect our products' adoption across all GC region markets. Provide GC Marketing and global teams with regular communication-based insights, competitive reviews, and market snapshots that could impact briefs and subsequent creative work. Provide critical thinking and insights to select global projects/initiatives; work closely with our agencies for business and strategic directions.

Minimum Qualifications

Key Qualifications

  • A track record of strategic delivery in a marketing capacity, whether in creative development, brand building, or business consulting, for 15+ years.
  • A track record of leading strategic conversations with creatives, agency partners, and people from various internal disciplines.
  • Clear storyteller; ability to synthesise, reduce, and communicate complex information
  • Digital-fluent: the ability to aggregate and spot patterns within multiple sources of data, from sales and business data to behavioral and media data. Equipped with the knowledge of China's digital social and commerce landscape.
  • Proven ability to build engagement and influence key stakeholders among different functions
  • Great collaboration: including perspectives of others in pursuit of the best approach to the idea
  • Leadership skills: able to defend and shepherd the right strategy through a large XF organization
  • Strong commercial instincts and proven experience in research/business problem identification and resolution.
  • Strong knowledge of the Channel environment, a key area of focus for Apple.
  • Great writing, visual story-telling, and presentation skills are required.
  • Fluent in both English and Chinese

Preferred Qualifications

Education & Experience

Bachelor or above degrees in advertising, marketing, communications, etc.

Additional Requirements