Country Marcom Manager, France
Paris, Paris Region, France
Marketing
The role you’re looking at is part of the Marketing Communications (Marcom) group at Apple. Our team works to ensure that the company’s strategic products are conveyed in the most compelling way to a wide array of audiences in multiple markets and languages across Europe. We develop and create the world’s best marketing communications in support of our amazing products. We're not engineers here at Marcom, but we share the same goal - to make everything we touch beautiful and elegantly simple.
This role is responsible for driving the strategic direction and overseeing the output of all Marcom activities in country across both channel and brand, as well as ensuring a tight integration with other marketing disciplines like Product Marketing and PR. Working with the pan European brand and channel teams, you will oversee the localisation and implementation of global launches, programs and campaigns, ensuring they meet Apple’s exacting standards. Working cross functionally both within Marcom and other marketing functions, you will recommend any necessary extensions or adaptations to global work to fit market conditions or opportunities, and you will help identify and drive through country specific business opportunities that will require bespoke origination/adaptation work.
Through focus and proximity to market you will have a deep understanding of channel, European partner dynamics and sales priorities. You will mine insights and have your finger of the pulse of the local zeitgeist in terms of partners, business, political, consumer and marketplace dynamics.
You will work closely with your country counterparts in marketing and sales, as well as cross functionally, to develop cohesive and comprehensive strategies.
You will work with European and WW channel teams to have a clear understanding of global priorities and how they should be successfully implemented in market. You will have a strong point of view, informed by your partnerships with local teams about what is needed in France and where global solutions are not fully meeting those challenges / opportunities and therefore what local strategies should be deployed.
You will also be responsible for assessing the success of those strategies and creative executions using local nuance and knowledge. Furthermore you will use that knowledge to build, extend and where appropriate pivot the country strategy moving forwards. The strategies are a long term endeavour which will help us to drive business and brand benefit.
Key to this will be developing a close working relationship with the Channel and Brand leads for Europe, as well as their respective teams.
As part of our team you will be supported by inspirational peers and colleagues from around the world, as you contribute to our continued success. If you’re looking for a place to do the best work of your life, this is it. Join us. We can’t wait to see what you will do!
Key Qualifications
- Significant experience of integrated marketing, from insights to strategy, execution, measurement and beyond
- Excellent analytical and strategic skills, with the ability to craft and deliver persuasive arguments around business opportunities
- Proven experience of leading cross functional teams to deliver integrated through the line campaigns at scale
- Strong understanding of the digital landscape and digital marketing best practice
- Fluency in both French and English is critical
Description
Strategic Insight gathering: Working with the strategy and data team in country and regional HQ, ensure a deep, current and sustained knowledge of the market. Keep leadership updated with this knowledge and facilitate ways to keep the broader team immersed in the market.
Proactive strategic recommendations: Identify key opportunities with business, brand or consumer experience benefits. Leverage touch points including (but not limited to channel, bespoke partner plans, advertising, media, social, .com, owner comm). Driving our consumer experience across digital touchpoints will be a key focus, and the role will be expected to drive digital adoption and lead an innovation agenda in this space.
Marketing/Marcom/Channel Plan: Own and drive a plan which outlines in aggregate and with long term ambition, key consumer insights, market challenges, goals and priorities that we share with Sales. Proactively identify and deliver upon opportunities to drive forward the overall agenda in the market, across brand, channel and retail. Working with creative resources in regional HQ/agency partners and the European LT, lead these strategic initiatives from conception to implementation to meet these objectives.
Stakeholder management: Drive integration between business owners (Partners, Sales, AppleStore, ASO Services, education, business, telco) for day to day communication but particularly during campaigns. Stay closely connected to the London based leadership team. Be a strategic guide and the glue to the functions. Day to day taking lead from brand and channel directors and be a part of those teams.
Product knowledge and connection to Regional & Global HQ: It’s imperative to maintain a close connection to and understanding of our products. And to have a true understanding of what launching our products entails. Inevitably the most important moments in your market will be when we launch new products and so having a keen understanding of this process will be absolutely fundamental to your success in driving better outcomes in your market.