Apple Music and Podcasts Marketing Manager

Singapore, Singapore, Singapore
Software and Services

Summary

Posted: 29 Oct 2018
Role Number: 200004833
Apple Music, the world’s fastest-growing subscription music streaming service, offers subscribers an incredible catalog of more than 50 million songs, combined with their entire iTunes library, which they can stream or download for offline listening all completely ad-free. Subscribers can also create their own playlists or discover new ones curated by Apple Music, and share music with their friends. In addition, they also get daily recommendation based on the music they already love, can listen to radio stations from every genre, and watch exclusive music videos, documentaries and concerts from their favorite artists. Apple Music also includes Beats 1, a global live stream of radio shows. We are passionate about music and digital entertainment, and we want a like-minded individual to join our team.

Key Qualifications

  • Extensive marketing experience in an app, digital, subscription, or media business
  • Deep understanding of marketing channels and which ones work the best based on the objective
  • Ability to manage deadlines and work effectively with cross-functional teams
  • Proven experience in implementing innovative and measured marketing programs that generate results and promote the brand
  • A strong project management background is key to manage varying levels of complexity and timelines running concurrently over extended periods of time.
  • Skilled in measuring effectiveness of marketing programs.
  • Excellent written and verbal communication skills.
  • Resourceful, creative, and collaborative.
  • Educated to degree level, or equivalent marketing qualification.

Description

As part of the International Marketing Team, you will be responsible for ensuring Apple Music and Podcast Marketing is executed to the highest standards and with the maximum effect. We are looking for a dynamic, highly motivated marketing manager to join our subscription and content services marketing team. This position is responsible for leading all aspects of Apple Music and Podcast marketing, working closely with the local business teams, the international marketing teams, and the global teams. In this role, you come with a deep understanding of entertainment services marketing, a knowledge of digital and above-the-line marketing channels, and/or subscription marketing. You will also ideally have experience in the local music scene as well as a professional network with marketing leads at CMO level in the entertainment and media industry. You have experience buying media in all mediums for specific, measurable objectives. In partnership with our brand leadership, and with the partnership of our advertising teams, you are responsible for insuring that all plans are executed to a high standard and that they have clear objectives and a measurable return on investment for the international team. This role is one that is both responsible for generating ideas for a global team and also responsible for facilitating and assisting other teams to bring to life their ideas and campaigns in a way that meet the high Apple standards. You will be responsible for delivering solutions for Apple Music and podcast marketing initiatives. Work with local marketing managers, business managers, and global partners to support key marketing initiatives. Develop cohesive local marketing programs which align with global, international and regional business objectives. Support global marketing priorities at a local level. You should be organized and results driven with experience in leading multiple projects simultaneously and to tight deadlines. You possess the communication skills to work across a complex matrix organization, and should be able to build strong relationships with key stakeholders to help deliver world-class marketing programs and partnerships. You’re a marketing and digital enthusiast, love keeping up with pop culture, and are excited about how technology shapes our future. Most of all, you’re passionate about the role music, podcasts and other digital services play in people’s lives.

Education & Experience

BA/BS degree in Business or related, MBA or equivalent degree preferred.

Additional Requirements

  • This position is based in London or Singapore.