Strategic Partner Manager, APAC (Content & Services)

Singapore, Singapore, Singapore
Sales and Business Development


Weekly Hours: 40
Role Number:200133309
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s software platforms provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple TV+, Books, News, Podcast & iCloud. Apple’s employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Apple Business Development team is seeking an experienced and hardworking partner manager to manage strategic partnerships with 3rd parties, such as telecom operators, to distribute and market Apple Music and future Apple Services. We are looking for someone that enjoys building positive relationships in a fun and fast-paced working environment. At Apple, we have extended long and valued relationships with the world’s leading mobile network operators, to distribute Apple Music and sees great mutual opportunity in offering the world’s best music streaming service as a value-added service to both their post-paid and pre-paid customers. Apple Music is a single, intuitive app that combines the best ways to enjoy music — all in one place. You can stream any Apple Music song, playlist or album, and download it for future offline listening. Beats 1 is Apple’s first ever live radio station dedicated entirely to music and music culture.

Key Qualifications

  • Relevant industry work experience in building relationships with telecoms, finance, OTT or other relevant partners.
  • Direct experience of the VAS, content or music industries considered an advantage.
  • A passion for the digital content space and entertainment industry.
  • A proven successful account / partner management background.
  • Demonstrate the ability to work well with cross functional teams in an international and matrix structure.


You will be responsible for building and leading the day-to-day business relationships and communications with Apple's partners. Analyse sales and funnel performance to understand key drivers and instigate initiatives to drive attachment, activation, usage, conversion and retention. Build annual and quarterly account plans to create calendars of activity, including launches of new value propositions, that maintain momentum and growth of the partnership. You will drive day-to-day workload, resolving partner issues and executing new initiatives to target new customer groups, new tariff plans or new services. You will represent partner feedback to drive improved product and commercial programme development. You will work with the Product and Operations team to optimise the customer onboarding experience and product lifecycle. Work with the Operations, Finance and Legal teams to manage the efficient and timely integration and roll-out of new partners. Work with the Business Development Manager to drive Monthly Reports, Quarterly Business Review and annual contract renewal process with existing partners. Work with the Partner Programme team to implement regular and rigorous product and sales support activities, including training, merchandising and quality assurance programmes. Work with the Marketing team to ensure that marketing campaigns of the highest brand standards are launched and align with the commercial strategy of the partnership.

Education & Experience

BA/BS degree in Business or related, MBA or equivalent degree preferred

Additional Requirements

  • Demonstrate a huge passion and energy for your work, that will enable you to help drive amazing partnerships and relationships.
  • Excellent presentation, written and verbal communication skills.
  • This position is based in Singapore.