Partner Marcom Manager, Digital

Singapore, Singapore, Singapore
Marketing

Summary

Posted:
Weekly Hours: 40
Role Number:200197744
The role of the Marketing Communications (Marcom) group at Apple is to ensure the flawless development and execution of world-class communications in support of Apple’s business goals. As we grow our business in South East Asia, we are recruiting a Partner Marcom Manager with in-depth digital experience due to the growing importance of on-line retail across our various markets. This person will work as an integrated part of the Channel / Partner Marcom team to support the growing scope and importance of Apple’s on-line presence. Every day millions of consumers around the world interact with Apple and its products in the Indirect channel through mobile, digital and in-store experiences. The successful candidate will drive strategies to provide customers a thoughtful, engaging and seamless experience. The Partner Marcom Manager, Digital plays a vital role in shaping how Apple shows up within our partner digital environments across SEA as partner’s digital platforms are becoming critical to their commercial success. This role requires a strong understanding of the different digital platforms throughout the customer journey (social, e-crm, e-commerce platforms, web, digital in-store, etc. and how they can be best orchestrate the online (and omni-channel) consumer journey to maximise the impact of Apple product presentation and stories as well as deliver the most compelling Apple experience. You will be able to switch seamlessly between identifying and orchestrating how Apple campaigns and stories should show up across partners’ digital platforms as well as consult on how partner’s should deliver their stories and campaigns featuring Apple products. This role will report into the Geo Marcom Channel / Partner Communications Lead.

Key Qualifications

  • At least 10 years or more brand/ marketing communications experience especially in a digital environment
  • Experience with account / client relationship management will be a plus
  • Able to work autonomously
  • Strong team player who can work collaboratively within a wider team
  • Regional experience preferred especially knowledge of the SEA markets
  • Written and spoken proficiency in English is a must
  • A deep curiosity and understanding of the different platforms within the digital space
  • A technical understanding of e-commerce platforms
  • A firm grasp on digital trends effecting resellers today and a perspective on the future state
  • Lead strategic conversations with diverse teams of people, both internally and externally
  • Able to inspire partners about what’s possible within their digital frameworks
  • Able to moderate and lead a digital creative workshop
  • Ability to develop productive and positive relationships with partners outside Marcom
  • Ability to knit together disparate sources of information into a strong strategic narrative

Description

- Defining the digital strategies to support Apple campaigns across SEA - Defining bespoke digital strategies for different key partners as part of the partner engagement model process. Collaborate with partners to develop and execute a long-term plan against aligned business and brand goals - Work collaboratively within internal Marcom teams, wider internal Sales and Marketing teams and externally with partners - Driving digital insights to help inform marketing plans and country channel plans

Education & Experience

Additional Requirements