Advertising & Brand Lead, Marcom Greater China

Shanghai, Shanghai, China


Role Number:200543354
Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add something. As Marcom's Advertising and Brand lead, you will be responsible for developing the best campaign for Apple in Greater China. This includes origination and localization work, from creative development, production, deployment, and evaluation of our advertising campaigns. You’ll collaborate with our creative and media agencies and supervise the localization and amplification of campaigns to work powerfully for our geo markets. You will also be responsible for synchronizing various Marcom disciplines to support Apple’s product launch and sustaining marketing communications for the Apple product families. This position will require close collaboration across multiple functions, including Strategy, Interactive, Channel & Partners Marketing, Apple Retail, Social, and Product Marketing teams to drive integrated campaigns. This position requires a self-motivated, flexible individual with well-developed communication and leadership skills. You should be a strong leader and strategic thinker, capable of seeing the bigger picture and orchestrating projects from brief to completion. This role requires you to constantly challenge the status quo and seek new and better ways to communicate internally and externally.


Lead the comms strategy of advertising campaigns, working with our creative agency and Apple internal teams (Product Marketing, Strategy, Channel, Retail, Interactive, Social and PR) to evaluate recommendations for relevance and effectiveness within the market. Effectively lead all local market launches, sustaining activities, products, and seasonal projects. Act as the key interface between the WW and local Marcom and PM teams. Provide a single point of contact for campaigns from an overall strategy, communications, and assets perspective. This requires representing the local Geo’s POVs to WW Marcom counterparts while articulating the global strategy for the broader Geo team. Gather and provide strategic market insights to the WW planning team that ultimately help drive more relevant and impactful communications. Lead the team to ensure creative validation with the local Creative team. Supervise an effective localization process while maintaining Apple’s brand positioning. Maintain a consistent tone of voice and look and feel across different touchpoints. Ensure that all local work created by the agency meets Apple’s standards for creative excellence, technical accuracy, integrity of claims, and protection of Apple’s intellectual property rights, trademarks, and legal lines.

Minimum Qualifications

Key Qualifications

  • Bilingual in Chinese and English
  • Must have extensive 12+ creative agencies experience in a global or regional capacity and demonstrated extensive experience in creative development on new product launches and sustaining campaigns.
  • Your ability to judge creativity and to understand Apple’s tone of voice and guidelines.
  • We'll need you to have a strong understanding of media (traditional and digital) to provide input into the media and communications plan.
  • You'll also need strong production knowledge (films, outdoor, digital, and social).
  • You have exceptional leadership qualities and project management skills.
  • Your hands-on, can-do approach helps you to solve problems.
  • You demonstrate acute attention to detail.
  • You love to work in close partnership with others. We work very collaboratively here.
  • You have a deep passion for the Apple brand.

Preferred Qualifications

Education & Experience

Bachelor or above degrees in planning, communication, advertising, etc.

Additional Requirements