Head of Digital Marketing, Beats by Dre

Culver City, California, United States
Marketing

Summary

Posted: Oct 15, 2018
Weekly Hours: 40
Role Number: 113464191
This role will continue our vision of being the best-in-the-world digital brand. Be at the front lines of one of the most creative brands on the planet by building an ever-present, trusted relationship with the Beats consumer across every digital platform.

Key Qualifications

  • 10 to 12+ years marketing experience with a major premium brand.
  • Senior leader in the digital space for a global brand -- either lifestyle or luxury.
  • Extensive cross-platform experience for large scale initiatives.
  • Experience in emerging media, mobile, social media, experiential marketing.
  • Global leader of people and brands.

Description

- Set the complete digital agenda and lead a visionary digital strategy. Inspire talent and consumers through innovation and executional excellence. - Create dynamic visions for digital marketing. This includes campaign, evergreen, social and product marketing. - Create revenue via innovative digital strategies across products, talent, partner and owned platforms. - Move faster than the industry. Unearth new opportunities and partnerships that deliver scale. - Define a compelling end to end consumer journey. Constantly refine it to keep it relevant, effective and at the forefront of digital communications. - Develop a clear project plan. Be the guardian of flawless execution. Set and demand only the highest production standards. - Bring storytelling mastery to all digital communications. Inspire the people to love the product and brand through brilliant content and consumer engagement. - Allocate resources and hold the team accountable to clear KPIs. This includes the on-time, on budget delivery of the plan. - Measure quality and effectiveness. Learn what works and scale it. Learn what doesn't and change it. - Collaborate and co-create with outstanding digital partners. Appoint and direct world-class digital agencies that elevate the team and the work. Demand only the best. - Build a world-class, diverse global team across all digital disciplines. Create the team that every other brand wants to hire. - Become a visionary Beats leader. Inspire, lead and develop the global digital team. Set stretching goals, monitor performance. Cascade it through the team. Coach, challenge and support. - Drive a culture of teamwork and collaboration. Make sure all opportunities and initiatives are integrated and gain maximum exposure externally and internally. - Create a culture of proactive and open-communication to share digital expertise and work across the entire business. - Partner with category brand leads to drive creation and extension of ideas that drive business priorities. - Be a respectful though-leader within Apple for all things digital. Stay of the curve and make sure your team is too. Be known for your expertise and future-vision thinking in and outside of Beats. - Be a fiduciary and show mastery of revenue priorities. - Live your role. Keep yourself and your team inspired.

Education & Experience

Bachelor’s degree required.

Additional Requirements