Direct Marketing Lead - App Store

Santa Clara Valley (Cupertino), California, United States
Marketing

Summary

Posted: Jun 20, 2018
Weekly Hours: 40
Role Number: 113811639
Do you have a passion for thinking creatively as well as strategically? Can you put the magic within each product we build into words? As part of our Internet Software & Services (IS&S) marketing group, you’ll uncover human insights to craft messaging that shows what Apps can really do for people. You’ll create and manage direct marketing campaigns that form the voice and spirit of Apple to our customers, acting as the brand identity customers interact with at every touchpoint. You and your team’s work will have a powerful impact on the way people see and use their Apple devices. That’s because every piece of communication you create will reflect the essence of our products: simple and beautiful with iconic personality. As a Direct Marketing Lead, you will team up with the App Store marketing and business counterparts, the Direct Marketing team, and Business Analytics and Intelligence teams to develop a CRM strategy, manage the program, and be responsible for achieving the goals set for the group. You will take part in a dynamic marketing team where strong business strategy and excellent communication skills are critical to success.

Key Qualifications

  • Strategic mindset and demonstrated ability to create and evolve direct marketing programs based on brand objectives
  • Track record of developing, executing and optimizing direct marketing for leading consumer brands
  • Authoritative knowledge of digital marketing analytics and an innate curiosity and real passion for data
  • An excellent understanding of creative standard methodologies for email, push notification, and in-app messaging
  • Experience partnering with creative teams to build and optimize compelling, multi-channel consumer marketing
  • Proven ability to collaborate with worldwide marketing teams on the creation and roll out of direct marketing programs that reflect regional market opportunities and consumer differences
  • Validated experience with current and emerging direct marketing and engagement tools
  • Lead customer engagement strategy, collaborate with internal partners to define segmentation strategies, user journeys, lifecycle marketing, and cross-category discovery strategies
  • At least 8 years of experience in Business to Consumer (B2C) direct or digital marketing

Description

- You will lead development of business requirements documents and creative briefs - You will work closely with data to identify actionable insights to continually improve CRM strategies - A results-oriented, focused team-player with a strong desire to learn and succeed - Excellent cross-functional collaboration and communication skills including executive/stakeholder presentations

Education & Experience

Bachelors degree required. MBA preferred.

Additional Requirements

  • - You have a passion and a deep understanding of the value of our services and Apps on iOS, MacOS, TVOS, and WatchOS
  • - A deep desire to understand, respect, and communicate to our customers