Content Marketing Manager, Ad Platforms

Santa Clara Valley (Cupertino), California, United States
Marketing

Summary

Posted: Dec 6, 2018
Weekly Hours: 40
Role Number: 114043289
At Apple, we work every day to create products that enrich people’s lives. Our Ad Platforms group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Our technology and services power advertising in Apple News and Search Ads on the App Store. Our platforms are highly performant, deployed at scale, and set new standards for enabling effective advertising while protecting user privacy. We're looking for a talented content marketing manager with exceptional writing, editing, and project management skills. As a key member of the Ad Platforms product marketing team, you will develop materials and define content strategies to drive awareness and successful adoption of Search Ads features. To be successful in this role, you will have a B2B background, with developer marketing experience, and a deep understanding of the digital marketing landscape.

Key Qualifications

  • 5+ years as a marketing content writer and story teller in the tech or digital advertising industry.
  • Experience developing and managing customer success stories.
  • Experience writing diverse content including internal newsletters and customer emails.
  • Strong content editing skills.
  • Excellent project management, organizational, and creative thinking skills.
  • Strong verbal communicator.
  • Dynamic team player.
  • Ability to adapt to constant change and work effectively in a fast pace environment.

Description

You will drive awareness and customer engagement for Search Ads, through the end-to-end management of the success stories program. You will work closely with the partner development team to identify success story candidates across app categories. You will support go-to-market efforts through content development for various channels including website, emails, platform notifications, and developer forums. You will develop content for internal newsletters to keep executives and cross-functional teams informed on product and business updates. You will define content strategy for deliverables and identify effective channels of distribution. You will project manage all initiatives and assignments. You will collaborate and work cross-functionally with partner development, marketing, product, and creative teams.

Education & Experience

BS in English, Communications, Marketing or equivalent.

Additional Requirements