Apple TV Product Marketing Manager

Santa Clara Valley (Cupertino), California, United States


Posted: Feb 7, 2019
Weekly Hours: 40
Role Number: 114191849
At Apple, we don’t just create products. We create the kind of wonder that’s revolutionized entire industries. Come join the team that dreams up what’s next, and that does everything necessary to make it happen. Bring your passion, dedication and focus, and help invent the future. We are looking for an experienced and brilliant Product Marketing Manager to join the Apple TV Product Marketing team. The Product Marketing Manager will be involved in the creation, development, and launch of products and features that will shape how entertainment is discovered and enjoyed. You’ll apply your judgement and customer insights to help infuse ideas for groundbreaking features into our product-development process. In doing so, you’ll collaborate with a wide range of teams that may include Industrial Design, Human Interfaces, Engineering, Operations, Legal, Finance, Sales and Marketing Communications. Together, you’ll help guide a product vision from a fragile idea to the world-class product our customers expect from Apple.

Key Qualifications

  • 4+ years Product Management experience having managed at least one entire product development cycle from concept to introduction.
  • Familiarity with consumer electronics technologies, products and markets.
  • Ability to develop strategic partnerships and manage engagements.
  • Experience working closely with cross-functional teams to define product strategy and roadmap, craft positioning, and determine promotional activities.
  • Excellent communication and inter-personal skills to champion initiatives internally and externally.
  • Demonstrated success in simultaneously running multiple complex programs.
  • Willingness to travel.


As a member of the Apple TV Worldwide Product Marketing team, you will be deeply involved in the definition of the Apple TV roadmap, and development and launch of future products. You will play an instrumental role on the team that includes writing product and marketing requirements documents, partnering with engineering to investigate new technologies, and being the voice of the market to Apple during the development phase. Leading up to launch, you will be responsible for crafting product messaging briefs, guiding marketing communications on the creation of product launch materials, and acting as a product spokesperson in press briefings and public events. This role requires an excellent understanding of technology, consumer AV solutions and media industry trends. You will need to be comfortable with complex and ambiguous problems and situations, and adept at identifying a project’s risks. You will use your creative and strategic problem solving skills to craft solutions for resolving them quickly. Working with multiple internal and external stakeholders, you’ll need to be capable of quickly gaining their respect and support, and consistently demonstrate exceptional marketing expertise, attention to detail, objectivity, and accountability.

Education & Experience

BS degree required, MS/MBA preferred.

Additional Requirements