Consumer Video Apps Product Marketing Manager

Santa Clara Valley (Cupertino), California, United States


Posted: Oct 10, 2018
Weekly Hours: 40
Role Number: 114217603
Imagine what you could do here. At Apple, you have the chance to create amazing products and services that inspire creativity in customers around the world. Bring passion and dedication to your job and there's no telling what you could accomplish. Apple’s Consumer Video Apps have allowed millions of people to express their creative ideas and pursue their love of photography and video. The powerful, easy-to-use features in iMovie and Clips let anyone capture incredible images and turn them into compelling videos that will ignite their social media presence — or memorable home movies that will last a lifetime. Do you have what it takes to be a part of Apple’s video apps team?

Key Qualifications

  • Work in a global cross-functional team with engineering, operations, finance, public relations, and marketing communications through the complete product development cycle
  • Drive the definition of broad, complex, and high impact products for worldwide markets, assisting in the development of the product line strategy
  • Evaluate new technologies to pursue in future products
  • Collect global customer, developer, and partner requirements for future product development
  • Balance tradeoffs involving features, schedule, cost, line positioning, and lifecycle management
  • Possess deep knowledge of complementary and competitive 3rd-party products
  • Closely follow emerging technology, consumer, and societal trends and make recommendations for how products fit into those emerging trends
  • Communicate and position the product in relation to other products and the competition
  • Define product positioning and key product messages
  • Work with marketing communications and PR to develop product launch activities and marketing materials
  • Travel the world as the ambassador for your product attending trade shows, customer visits, and press briefings


Apple is looking for a highly motivated Product Marketing Manager to join the Worldwide Product Marketing team. As a Consumer Video Apps Product Marketing Manager, you will be responsible for defining new features that will shape the future of video creation. This includes working both inbound and outbound to drive the development, introduction, maintenance, and/or obsolescence of features and technologies.

Education & Experience

BS/BA degree, MS/MA/MBA preferred

Additional Requirements