Apple Digital Retail Global Customer Acquisition and Relationship Marketing Manager

Santa Clara Valley (Cupertino), California, United States


Posted: Dec 14, 2018
Weekly Hours: 40
Role Number: 114368637
Apple Retail is looking for an experienced customer acquisition and relationship manager to join our global demand generation team. In this role, you will be involved in developing, executing and optimizing a customer acquisition and relationship marketing program across all touch points including email, push notifications, SMS, in app merchandising, receipts and more. Are you ready to join our team?

Key Qualifications

  • 8+ years experience in digital marketing direct response programs for a large ecommerce business
  • Experience with mobile marketing, especially push notifications a plus
  • Proven collaborator and effective communicator to internal and external partners
  • Outstanding verbal, written communication and presentation skills
  • Experience working for global brands, premium/luxury preferred
  • Multi-lingual skills preferred
  • Proven track record of driving growth for an eCommerce and/or transactional business through an effective, optimized promotional contact strategy and customer lifecycle program
  • Sound experience setting up complex, trigger-based programs (using marketing automation tools like Marketing Cloud, Marketo, Eloqua, etc.) across different channels
  • Proficiency with direct marketing platforms and in-depth experience on CRM operations, databases and processes
  • Experience defining, prioritizing and leading business performance and customer insights
  • Highly analytical with expert database management skills
  • Decision-making skills that extend to multiple functions and/or businesses and impact the business directly
  • An awareness of emerging trends that may impact the overall business model
  • Strong knowledge in IT systems – Microsoft Dynamics, SQL, Data Modelling, Oracle CRM, Salesforce, etc.
  • Curiousity about discovering improvement points by constantly running DMAIC cycle (define-measure-analyze-improve-control
  • Understanding of key e-commerce events and seasonal trends that could impact overall digital marketing industry
  • Passionate about building rapport with partner teams; establishing trust, open communication and effectively balancing the needs of various business partners
  • Data driven and passionately analytical, Excel power user
  • Comfortable with ambiguity and able to work well independently as well as part of a cohesive, high performing matrix organization
  • Highly motivated with ability to thrive in a fluid, demanding, dynamic environment
  • Detail oriented with strong organizational and time management and prioritization skills


In this role, you will: • Formulate and lead retail's consumer customer acquisition and relationship strategy in collaboration with cross-functional teams • Initiate and drive innovative/breakthrough cross-functional and cross organizational strategies and tactics that generate revenue and market share • Grow customer lifetime value, reduce upgrade cycles and increase share of wallet; in turn, growing retention rates through the implementation and optimization of a customer focused trigger program • Evangelize marketing communication standard methodologies with the goal of establishing consistent, high quality messaging, creative and tone of voice across all of retail's communications • Build new consulting frameworks for delivery and contribute to tools, templates and intellectual capital • Foster a trusted, positive relationship with your primary business partners and multidisciplinary teams such as analytics, market development, retail marketing, marketing communications, database marketing, product marketing, merchandising and transactional communications • Partner with analytics to work on complex diverse data sets (transactions, products, channels, web) to identify appropriate cohorts that ensure we are delivering the right message, at the right time through the right platform • Develop responsive propositions and creative that engage and bring segments to life • Manage a cross platform communications calendar for defined consumer retail cohorts • Brief in/influence creative, offer, messaging, etc. testing strategy with an aim to increase customer engagement • Work with direct marketing vendors/agencies to drive successful campaigns as necessary to deliver scale on demand • Analyze and propose new and direct, responsive channels to market • Share ownership of quarterly and annual revenue goals and associated campaigns and initiatives • Provide ongoing strategic and tactical direction to key partners based on the changing goals in any given quarter • Partner closely with regional program leads and fellow demand generation program managers to ensure the overall marketing portfolio achieves revenue and budget targets and holistic search goals are met • Clearly communicate program status and objectives to management, identifying risks and opportunities

Education & Experience

Bachelor’s degree required; advanced degree or MBA preferred

Additional Requirements

  • Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.