Subscription Marketing Lead

Culver City, California, United States
Marketing

Summary

Posted: Dec 6, 2018
Weekly Hours: 40
Role Number: 200017472
The Apple Media Products team is seeking an experienced and entrepreneurial marketer to drive customer acquisition for partner SVOD services. You will lead the development of customer acquisition & lifecycle strategies across paid, owned, and earned media channels. This role requires a highly motivated and experienced leader who is able to work with multiple internal teams and content partners to bring together all aspects of a user's lifecycle, from customer segmentation, acquisition, to delivering long-term retention and win-back. You have a deep understanding of SVOD funnel marketing, brand marketing and are experienced in optimizing marketing plans based on critical metrics and metrics analysis. You should be multi-task oriented, thrive in a quick moving environment, and be a phenomenal teammate.

Key Qualifications

  • 10+ years of relevant marketing experience within the video subscription space with a strong analytical background
  • Experience in launching multi-channel marketing campaigns working with multiple partners and functional teams
  • Excels at marketing analytics and has a consistent record of running efficient performance drive campaigns
  • You maintain positive relationship management abilities and demonstrate strong interpersonal communication skills
  • Ability to communicate with content partners at all levels of an organization
  • You have strong presentation skills and experience with crafting Keynote presentations for marketing strategy and planning
  • Ability to balance large workloads in a dynamic environment
  • You are an ambitious self-starter that is self-sufficient, and a highly motivated individual with a team-first mentality
  • Real passion for and knowledge of digital media distribution, film and TV

Description

Lead funnel marketing strategy for partner SVOD services Collaborate with cross-functional marketing teams to bring together all aspects of a user's lifecycle- from customer segmentation, acquisition, and retention Develop owned channel strategies & programs across the Apple ecosystem that will drive large scale awareness Optimize campaigns through A/B testing and develop strategy recommendations based on data-driven insights. Collaborate with content partners to establish benchmarks and develop scalable marketing program recommendations Lead evergreen creative & copy testing strategies, establish critical metrics to understand success, and use findings to inform future campaigns

Education & Experience

Bachelor’s degree required. Masters degree preferred.

Additional Requirements