Associate Brand Manager, Music and Culture - Beats by Dre

Culver City, California, United States
Marketing

Summary

Posted: Dec 17, 2018
Role Number: 200020524
The Associate Brand Manager will drive Beats by Dr Dre’s point of view in the area of Music & Culture. An effective Associate Brand Manager will use insights about our products, our consumers, our competitors, and culture to support the development of strategic marketing plans for the Brand. They will partner with a cross-functional marketing team – including internal and external partners - to deliver world-class campaigns that grow the business globally and deepen consumer love for the Brand.

Key Qualifications

  • Be a true expert on our products, our consumers, our competitors, and culture
  • Work with the Brand Director and Senior Brand Manager to develop strategic marketing plans for the Brand
  • Create marketing briefs that inspire and motivate the cross-functional marketing team
  • Manage the cross-functional marketing team to produce world-class campaigns
  • Build integrated launch plans that ensure we reach the right audience with the right the ​message at the right time
  • Drive innovation throughout our storytelling and our communications plans
  • Partner with teams in the EMEA & APAC regions to understand the market and grow the business and the Brand globally
  • Partner with the Music Marketing team to create programs around important artists, genres, and music events
  • Build strategic partnerships within Apple’s global ecosystem of products and services (including Apple Music and Beats1 Radio)
  • Manage budgets and timelines to make the Brand’s investments work hard
  • Stay hungry and curious – constantly bringing new insights, ideas, ​and opportunities to the Brand

Description

• Minimum 4 years experience in Brand Marketing with one or more category-leading brands • Proven success in leading world-class campaigns and creative work • Deep knowledge and expertise in global Sports • Understanding of global markets and consumers – especially EMEA & APAC • Experience in developing integrated plans across a range of media • Extensive experience with digital and mobile marketing • Fluency in technology products and innovation • Passion for working on a brand that brand moves fast and shapes culture

Education & Experience

• Bachelor’s Degree preferred

Additional Requirements