Channel Cross-Functional Manager - Platforms

Santa Clara Valley (Cupertino), California, United States


Weekly Hours: 40
Role Number:200035990
Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. The Channel XF team within Apple’s Worldwide Marcom group is responsible for the strategic alignment, cross-functional integration and execution of Apple’s marketing communications (content & platform) work for Channel. The Channel XF Manager, Platforms role will act as a key point of expertise, integration and accountability for initiatives supporting Apple’s Channel business unit. In this role you will: Synthesize inputs and facilitate alignment with brief owner (s) and key partners to develop integrated platform initiatives for Channel (Go-to-market PORs) Deliver XF leadership and oversight for Channel throughout the creative process to ensure ongoing alignment of deliverables with brief strategy Actively engage and plan with all Marcom teams (Advertising, Media, Brand, Planning, Interactive, Social, Design, 2D, 3DVM,MG/Video, Geos) to seamlessly lead Channel work through Marcom Develop deep collaboration with key teams across Apple (Product Marketing, Sales, SP&O, Ops) to deliver premier platform (physical + digital) work that meets brand, partner, and commercial objectives Act as a central engagement point for Geo teams, supporting all Geo platform activities including global extensions and geo amplifications / originations

Key Qualifications

  • Proven ability to build rapport, credibility and influence across multiple teams and stakeholders to get results
  • Expertise in building strategic frameworks and insights that enhance the creative development process
  • Experience in developing marketing communications strategy that encompasses a broad range of marketing/messaging vehicles and deliverables
  • You are able to balance working in a creatively driven organization with an integrated, analytical and disciplined approach to marketing
  • Deep expertise in go-to-market strategies across commercial (financial thresholds, staffing, operations, sales, partners) and marketing (product, digital, environments, customers, design, comms) facets
  • You have superlative written, verbal and presentation skills
  • You are resourceful, resilient, adaptable, and results-oriented with high energy and positive attitude
  • Hands-on experience encompassing Marketing Communications and Retail Brand Marketing disciplines preferred


Serve as central point of contact and integrator of Channel related initiatives & deliverables across Apple & Marcom teams Partner directly with business leads to understand business and operational drivers to better inform creative considerations Identify new ways of working and evolve approaches for taking on work as the marketing roadmap, channel/partner landscape, and marketing strategies and deliverables evolve Educate and advocate within the Marcom Studio and across Apple Provide communications, brand, commercial, operational, and experiential insights into the creative process Own Plan of Records (PORs), tracking status of all Marcom deliverables to ensure on-time handoff and delivery

Education & Experience

Requires BA or BS degree

Additional Requirements