Digital Advertising Manager, Apple Arcade

Culver City, California, United States
Marketing

Summary

Posted: Sep 13, 2019
Weekly Hours: 40
Role Number: 200045367
Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish. We are looking for a senior digital marketer to work on the Services Digital Advertising team to lead paid media strategy for Apple's Arcade line of business. You will manage all paid digital campaigns across media channels—SEM, paid social, display, direct, and programmatic advertising. You have experience managing digital performance campaigns to grow a business. You are entrenched in the mobile apps/games marketing world.

Key Qualifications

  • 5+ years in digital performance marketing
  • Vast experience managing large budgets against growth KPIs
  • Professional experience in app/mobile games marketing
  • Ad-tech and mar-tech landscape familiarity
  • Experience managing external media agencies
  • Deep knowledge of digital media industry
  • Creativity in advertising, problem solving, and story telling
  • Meticulous organization and project management skills
  • Confident delegation and prioritization
  • Clear and effective communication when working cross-functionally
  • Strategic thinking and persuasive presentation abilities
  • Willingness to travel frequently

Description

You will be responsible for the digital media strategy of Apple’s Apple Arcade subscription service in the US. You will sit on the larger Digital Marketing team, who collectively work across all LOBs and digital marketing functions with a very performance-driven ethos. You will represent media’s needs in creative concepting sessions, campaign kickoffs, and leadership meetings related to the Apple Arcade service. You will be responsible for agency briefings, quarterly business reviews, budget planning, and campaign reporting. You’ll partner with channel leads, designers, marketing analysts, etc. to execute and report against your team’s plans. You’ll also work in close partnership with myriad media, technology, agency, and app developer partners. Ultimately, your success will be measured by your team’s ability to drive acquisition, retention, and engagement through digital campaigns. This is a brand new, highly visible role within one of the fastest-growing divisions at Apple. The right candidate is a hungry, creative, and effective marketer with leadership qualities and a strategic view towards the growth and development of both the service and their team.

Education & Experience

BA/BS degree required

Additional Requirements