Digital Business Insights Manager

Santa Clara Valley (Cupertino), California, United States
Sales and Business Development


Weekly Hours: 40
Role Number:200107208
The WW Digital Channel Team drives the development of digital strategies across Apple channels. It is creating a consistent brand experience in the digital world, whether it is on a partner’s website or on global marketplaces or on social commerce. The WW Digital Channel Team serves as the center of expertise on eCommerce and will be instrumental in unlocking Apple’s potential in maximizing customer experience, brand presence and sales growth across digital channels. We are seeking a motivated and entrepreneurial Digital Business Insights Manager to join our growing business. You will draw insights from web analytics and combine with previous eCommerce expertise to drive business decisions and influence the development of content that will grow the share on the platform.

Key Qualifications

  • Deep expertise in digital business insights and web analytics
  • Demonstrated understanding of and experience with eCommerce funnel, SEO, SEM campaign management
  • Deep CRM knowledge, optimization and testing experience
  • Prior experience with content including localization processes and optimization efforts via UI/UX and digital merchandising to achieve sales goals
  • Strong problem solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for eCommerce growth
  • Experience delivering successful end-to-end digital programs or campaigns- from concept to execution to reporting and optimization
  • Stellar analytical ability with capability to transform online KPI CX data into actionable insights and execute upon them ; demonstrated experience using KPIs/web analytics to impact digital business
  • Strong attention to detail and organization
  • Prior experience using a Content Management System, Excel, and working with eCommerce platforms
  • Ability and experience to inspire and communicate to a wide range of constituents across functions, organizational levels and cultures; proven experience leading through influence in a matrix organization - working with both global and local organizations
  • Excellent verbal and written communication skills


- Oversee content for the Search CX and Product Detail Page CX globally - proposing constant improvements to achieve business goals - Establish scalable frameworks for optimization efforts, sales events, and programs that can be executed across the globe - Utilize online KPIs, web analytics, and performance metrics to analyze, develop and execute on growth programs, insights and opportunities - weekly, monthly and quarterly - Oversee the management of product content on the platform, working closely with counterparts across the globe to ensure accuracy and optimize - Partner closely with marcom, sales, finance and operations to ensure that the customer experience and merchandising plans support forecasts and meet CX expectations

Education & Experience

Bachelors Degree or equivalent work experience

Additional Requirements