WW Digital Channel Optimization and CRM Manager

Santa Clara Valley (Cupertino), California, United States
Sales and Business Development


Weekly Hours: 40
Role Number:200107208
The WW Digital Channel Team drives the development of digital strategies across Apple channels. It is creating a consistent brand experience in the digital world, whether it is on a partner’s website or on global marketplaces or on social commerce. The WW Digital Channel Team serves as the center of expertise on eCommerce and will be instrumental in unlocking Apple’s potential in maximizing customer experience, brand presence and sales growth across digital channels. We are seeking a Digital Channel Optimization and CRM Manager to own the WW online CRM program as well as to setup, analyze and provide insights to all available digital data sets to maximize Apple’s sales across global digital channels. This role will be instrumental to revolutionize digital partner engagement and transform Apple’s customer experience via using online CRM and data analysis.

Key Qualifications

  • 15+ years of recent experience in a data analyst or online CRM role
  • Strong passion for data mining and predictive analytics to provide with impactful insights
  • Experience measuring online CRM impact, customer engagement, planning and analyzing AB experiments
  • Ability to communicate the results of analyses in a clear and effective manner to key partners and leadership teams to influence the overall digital strategy and program development
  • Ability to work effectively to meet the data needs of the business, translating business needs into analytical requirements
  • Proven experience succeeding in complex, matrix and cross-functional projects
  • Ability to inspire, influence and collaborate across a wide range of constituents across functions and organizational levels
  • Demonstrated organizational skills, ability to prioritize tasks and manage time efficiently while maintaining attention to detail
  • Excellent written, presentation and oral communication skills
  • Willing to take action and enjoy working in a fast paced, dynamic environment


1. Define and setup framework to collect digital data metrics / critical metrics consistently across all online partners and programs 2. Analyze data collected to interpret trends and pattern to provide insights and actions for new sales opportunities and customer experience optimization 3. Develop online CRM program / playbook and drive ongoing updates of the playbook with standard methodologies of use cases implemented WW 4. Measure and report effectiveness of new digital program implementations (shift vs lift etc) 5. Analyze and compare effectiveness of digital vs physical routes to market for different product lines, programs and investment levers 6. Support business case, playbook development, sell-ins and digital channel margin framework modeling with key data insights 7. Develop digital dashboards/ scorecards and provide regular digital partner performance reporting and key market trends 8. Create and rollout digital testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross functional teams such as Finance and Operations

Education & Experience

Bachelors Degree, MBA (preferred)

Additional Requirements