Program Manager, Scaled Developer Growth Initiatives - App Store

Santa Clara Valley (Cupertino), California, United States


Weekly Hours: 40
Role Number:200115720
The App Store is the world's most innovative software store, delivering amazing experiences that improve the lives of hundreds of millions of iPhone, iPad, Apple TV, Apple Watch, iMessage and Mac customers around the world. The App Store team is seeking a dynamic, passionate Developer Program Manager to join our worldwide App Store Marketing organization, with a focus on helping app developers achieve greater business success on our platforms. You will work closely with internal teams to propose, launch and evaluate new programs to help third-party developers grow their businesses on the App Store, with an emphasis on small- and medium-sized developers. This role will require you to leverage insights from multiple sources to research developer growth opportunities, identify scalable programs that address those opportunities and partner with colleagues across Apple to build out those programs. The ideal candidate has an entrepreneurial mindset and hunger to solve new problems. We're also looking for experience developing, executing, and evaluating business programs for developer communities, especially within the mobile space. The candidate should have a deep familiarity with apps, app business models, and the challenges faced when growing app businesses. We're growing and urge you to apply!

Key Qualifications

  • 5-10 years experience developing and executing successful developer support programs
  • Familiarity with the mobile app ecosystem in one or more international markets
  • Deep knowledge of app business models (freemium, subscription), and common developer pain points associated with growing these businesses
  • Experience building internal and external relationships to inform and influence key business strategies and outcomes
  • Excellent presentation, communication and interpersonal skills, with strong attention to detail
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Strategic thinker with an analytical mindset


- Research growth opportunities for small- and medium-sized Apple developers - Identify and propose scalable programs to support growth opportunities - Partner with other Apple organizations including Apple Worldwide Developer Relations, App Store Business Management, App Store Operations, App Store Product Product Management, and other teams to launch and pilot programs - Evaluate and report on pilot programs, and propose subsequent steps based on performance - Monitor industry trends and feedback from ongoing developer interactions to inform Apple guidance and platform enhancements

Education & Experience

BA/BS degree in Business, Marketing, Communication or related field; MBA or equivalent degree preferred

Additional Requirements