Product Manager, Apple TV

Santa Clara Valley (Cupertino), California, United States


Weekly Hours: 40
Role Number:200122186
At Apple, we don’t just create products. We create products, services, and experiences that redefine what customers expect and revolutionize entire industries. Join the team that dreams up what’s next, and that does everything necessary to make it happen. Bring your passion, dedication and focus, and help invent the future. Are you interested in making a difference in our services organization? We are looking for an experienced, hardworking, and charismatic product leader to focus on Apple TV Channels. You will be involved in product strategy, development, and the launch of new experiences that allow customers in over a 100 countries and regions to discover and enjoy the shows and movies they love. You’ll apply your judgement and customer insights to help infuse ideas for groundbreaking features into our product-development process. You will focus on building experiences that make it simple, flawless, and delightful for customers to use Apple TV Channels—while also building the ultimate platform for creators, television networks, and film studios to reach their audience and grow their businesses without having to build their own app or service. You will collaborate with a wide range of teams that will include business, product, engineering, design, operations, legal, finance, marketing communications to name a few.

Key Qualifications

  • 8+ years of experience in software/media product development.
  • Experience with digital subscription services.
  • Experience working at or with network, studio, or creators and understand their wants and needs a strong plus.
  • Experience with user-interface design or software engineering a plus
  • Experience with global teams and internationally operated services a plus


Refine and evolve the product strategy for Apple TV Channels in collaboration with our cross functional partner. Develop a multi-year roadmap that delivers on the product strategy through collaboration with business, product, and engineering teams. Drive many teams across Apple to bring the product roadmap to life. Partner with analytics and research groups to discover challenges and pursue opportunities that help make Apple TV Channels an experience customers love. Meet with networks, studios, and creators—in conjunction with our business teams—to develop Apple TV Channels into the ultimate platform for them. Evaluate the competitive landscape and propose ways to innovate and not just imitate. Lead, coordinate, and review launch activities or deliverables for new channels or features in conjunction with business, public relations, AppleCare, marketing communications, and many others. WHAT’S EXPECTED OF YOU You put what’s in the best interest of customers above all else. You have strong consumer product instincts and intuitively understand why product ideas will succeed Have high standards and strive for the best experience, but are willing to make compromises when necessary. You have mastered leading people and projects directly and indirectly You excel at leading through influence, debate, and telling compelling stories. Are self-aware and savvy in tailoring your message to your audience as well as delivering it in a clear, concise, and confident manner. You are extraordinary at building presentations and documents and presenting them at all levels of the organization. Deeply value attention-to-detail and believe that an extraordinary product is the sum of an inordinate number of small, thoughtful decisions. Proficient with the key players, technologies, capabilities, and competitors of Apple services. Able to use data and insights to align people on which problems to prioritize and tackle in order to deliver what’s best for customers. Have comfort with working in situations where there is ambiguity and thrive in finding solutions on your own or with peers. Understand that this is an individual contributor role and able to pivot and are comfortable with the idea that it may evolve into a team in the future.

Education & Experience

BS/BA degree or equivalent working experience.

Additional Requirements