AMR Paid Search Program Manager

Santa Clara Valley (Cupertino), California, United States
Operations and Supply Chain

Summary

Posted:
Weekly Hours: 40
Role Number:200127843
The people here at Apple don’t just create products — we build the kind of wonder that’s revolutionized entire industries. It’s the diversity of our people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. Apple Retail is looking for an expert search engine marketing professional to join our WW team of digital marketers. The successful candidate will help manage the Paid Search Marketing program, with a focus on our Google Shopping programs across the Americas (US, Canada, Brazil, Mexico). Our team is responsible for driving sales of all of the iconic products available at Apple.com (http://apple.com/) and in our stores, as well as driving awareness around retail’s programs and value propositions across the region. The position requires a hands-on, get-the-job-done, attitude. You understand SEM standard methodologies and can conceive, plan, and deliver complex projects that drive the business forward. You understand that our paid search presence is a critical extension of Apple’s marketing - and need to be at the same level of quality as how we design our products. And you’re great at establishing relationships with key partners across the Apple organization.

Key Qualifications

  • 5+ years experience in SEM performance marketing programs
  • Hands-on management of Google Shopping/ PLA campaigns + optimizing product feeds highly preferred
  • Outstanding verbal and written communications
  • Experience working with a global brand preferred
  • Google AdWords certification and experience with Bing Ads preferred
  • Marin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience
  • Spanish, Portuguese or French language skills not required but would be advantageous

Description

- Hands-on management of Americas search engine marketing program, from planning to tactical execution. - Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads. - Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performance - Stays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools. - Evaluates opportunities against financial goals and brand fit, testing as appropriate. - Recommend and execute on new tests and beta opportunities - Provides analytical support with our Data Sciences team on campaign performance - Strong hands-on experience with search engine marketing, bid management systems - Deep knowledge and experience managing Google Shopping/Product Listing Ads management - Deep knowledge and experience in managing and normalizing product data feeds to be compatible for different search engines and to optimize how products show up in the auction - Strong direct response SEM experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals. - Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data. - Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences. - Data driven and passionately analytical, Excel power user - Comfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing team - Highly motivated with ability to thrive in a fluid, demanding, fast-paced environment - Attention to detail with strong organizational and time management / prioritization skills

Education & Experience

Bachelor’s Degree Required

Additional Requirements