App Store Product Marketing Manager, Subscriptions & Commerce

Santa Clara Valley (Cupertino), California, United States


Role Number:200129573
The App Store is the world's largest and most innovative software store, serving more than half a billion customers every week. Apps have transformed the ways we learn, work, travel, have fun, and pursue our passions. The App Store has helped bring innovative new digital subscription services to whole new audiences in 155 countries and we believe we’re just getting started. We are seeking a hardworking and experienced Product Marketing Manager to define and drive the vision to help our developers deliver great subscription and purchase experiences on the App Store on iPhone, iPad, iPod touch, Mac, Apple TV and Apple Watch. You will be responsible for subscription features for the App Store worldwide. You’ll collaborate with cross-functional partners in engineering, product design, analytics and data science, and the business to continue building the vision for these features. Core responsibilities include defining success criteria and scope, launching new features, and optimizing them over time. You will identify innovative solutions to challenges that arise throughout the product lifecycle while keeping customer privacy at the center of our approach.

Key Qualifications

  • 5-7 years of experience with mobile subscriptions, payments, or ecommerce product development in a product management role
  • Ability to operate seamlessly between highly detailed and technical situations as well as strategic business situations
  • Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles high stakes decisions with ease, and ability to navigate ambiguity
  • Strong analytical skills, ability to identify key opportunities and measure impact to drive improved customer experiences
  • Extraordinary oral and written communication skills; ability to become fluent in technical concepts and explain to executives and non-technical stakeholders
  • Very strong storytelling and Keynote presentation skills


- Define and develop consensus on product vision, strategy, and ongoing optimization for the App Store’s subscriptions and commerce features across cross-functional teams globally - Advance the faithful implementation of the product vision and strategy, from managing the feature definition process, to crafting how it’s unveiled to customers and developers - Advocate for the prioritization of impactful features on the engineering roadmap and key resource commitments among cross-functional teams - Interact with company executives to build product vision for new features, report on improvements to the customer experience over time, and provide domain expertise. - Have expert knowledge of the field, including competitive and 3rd party products and competitor strategy, including privacy-focused product approaches. - Develop a corporate development strategy and suggests M&A activity as needed

Education & Experience

BS degree, MS/MBA a plus

Additional Requirements