Business Planning and New Initiatives Analyst, App Store

Santa Clara Valley (Cupertino), California, United States


Weekly Hours: 40
Role Number:200141347
We’ve all found apps we love and apps that have changed our lives. Apps transform the ways we learn, work, travel, have fun, and pursue our passions. Apple's App Store is the world's largest and most innovative software store, serving more than half a billion customers every week. Over the last 10 years, the App Store has brought gaming to new audiences across 155 countries and, today, iOS is the most popular gaming platform in the world. But we believe we’re just getting started. We are looking for a curious, creative, and analytical individual that is excited to help the App Store think different. You will support growth initiatives across the App Store. In this role, you will work closely with the App Store teams to understand their key programs, identify metrics to measure impact, and create quantitative approaches that facilitate accurate and efficient modeling and reporting. In addition, you will collaborate with teams across Apple to pinpoint opportunities in new and existing service lines and develop the strategic and financial rationale to evaluate these opportunities. In time, you will be expected to develop a reputation as a trusted and strategic thought partner not only across the App Store, but also with external business partners.

Key Qualifications

  • 4+ years experience in strategy and/or finance, preferably in software technology or related sectors
  • Intellectual curiosity coupled with thorough and rigorous critical thinking skills
  • You have extraordinary quantitative skills with high proficiency in Excel (Tableau & SQL experience a plus)
  • Excellent presentation, communication and interpersonal skills, with strong attention to detail
  • Proven ability to build trust and influence in both internal and external relationships
  • You possess the ability to balance work quality, shifting priorities, and high pressure deadlines
  • A focus on understanding the problem rather than answering the question
  • You have demonstrated ability to work both independently and in a team environment


As the Business Planning and New Initiatives Analyst, your responsibilities will include: - Self-directed, in-depth research on market dynamics within and adjacent to the App Store’s business - Designing and building financial models to forecast the impact of product, policy, and partnership decisions - Identifying key objectives and associated metrics that help the business focus on those objectives - Creating robust conceptual frameworks that combine empirical, theoretical, and visual approaches to guide the App Store’s strategy - Synthesizing quantitative and qualitative evidence into clear, concise, and compelling narratives for executive audiences - Collaborating closely with cross-functional teams

Education & Experience

BA/BS degree preferred

Additional Requirements