Sr. Copywriter

Santa Clara Valley (Cupertino), California, United States
Marketing

Summary

Posted:
Weekly Hours: 40
Role Number:200160598
Marcom is Apple’s Global Marketing Communications group. We lead all aspects of all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. We believe strongly that design matters and that it's always been at the heart of Apple and the work that we do. And the Design Team is at the creative core of Marcom. Every day, millions of consumers around the world interact with Apple and its products through the channel - through mobile, digital, and in-store experiences. The indirect Channel plays a hugely important role for Apple, with Channel Marcom driving strategies to provide customers a thoughtful, and seamless experience. We’re looking for a top-tier Senior Copywriter to create compelling copy across a variety of Apple marketing campaigns. Specifically, we need someone who can take a complicated piece of technology or software and encapsulate it in a few unforgettable words. For any given project you may be called on to write headlines, both short form and long form product copy, or contribute some fresh, creative ideas. And to bring these ideas to life, you’ll collaborate with extraordinary Art Directors and Graphic Designers.

Key Qualifications

  • You will work with Creative Directors and Product Marketing to craft launch messaging for new and existing Apple products. Partner with Art Directors and Graphic Designers to develop concepts for launching products in retail, channel, and web environments.
  • You will help create headlines in the Apple voice that are unexpected, fresh, distinctive, and push the brand forward.
  • You will write body copy that’s simple and understandable, but also unmistakably Apple.
  • We'd ask that you become really knowledgeable about the latest Apple products, solutions, and related technologies, and also work to turn technical features into meaningful customer benefits.

Description

You will work with Creative Directors and Product Marketing to craft launch messaging for new and existing Apple products. Partner with Art Directors and Graphic Designers to develop concepts for launching products in retail, channel, and web environments. You will help create headlines in the Apple voice that are unexpected, fresh, distinctive, and push the brand forward. You will write body copy that’s simple and understandable, but also unmistakably Apple. We'd ask that you become really knowledgeable about the latest Apple products, solutions, and related technologies, and also work to turn technical features into meaningful customer benefits.

Education & Experience

Bachelor’s degree preferred.

Additional Requirements

  • Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.