Marketing Manager, Apple Video

Culver City, California, United States
Marketing

Summary

Posted:
Weekly Hours: 40
Role Number:200167835
The Apple Media Products team is seeking an experienced and ambitious marketer to drive customer acquisition and engagement of the Apple TV app across streaming device platforms. This role will support the development of customer acquisition & engagement strategies across partner paid, owned, and earned marketing channels. This role requires a savvy self-starter with a heavy marketing & media background in emerging technologies and streaming device platforms. The role requires a highly-motivated and adaptive self-stater who can work with multiple internal and external teams to meet hard deadlines. Candidates should have a proven track record of building and sustaining successful campaigns and a have a deep business understanding of the digital video and streaming space. This is a full-time position and is located in our Culver City, CA office.

Key Qualifications

  • 8+ years of relevant industry work experience with a deep understanding of digital video distribution / connected consumer device ecosystem
  • Experience in developing campaigns that drive customer acquisition and engagement through proper mix of partner-driven editorial, contractual and paid marketing tactics
  • Deep understanding of marketing analytics and how to optimize campaigns
  • Knowledge of industry media planning, buying and research tools
  • Strong collaborative and interpersonal skills with the ability to work across departments as well as manage internal and external partners in a dynamic environment
  • Excellent presentation skills and proficient with crafting Keynote presentations
  • Real passion for television and movies

Description

Develop and execute marketing campaigns with streaming hardware partners, including creative development, media planning, campaign execution, and measurement Craft an overall marketing vision that meets short-term and long-term business goals Build a scalable marketing strategy that drives awareness and viewership of Apple TV app video content across a growing number of platforms Drive innovation and implement testing strategies to continually optimize, improve performance and enhance learning Inform marketing campaign strategy based on understanding of the partner landscape, media performance, and creative performance Collaborate with and present plans to senior internal and external executives Understand and implement marketing attribution best practices to effectively deliver important metrics and innovate

Education & Experience

Bachelor’s degree required Master’s degree preferred

Additional Requirements