Media Planner and Trafficker (Cupertino OR NY)
Santa Clara Valley (Cupertino), California, United States
Apple Advertising Platforms is redefining advertising on mobile devices while reaching hundreds of millions of iPhone and iPad users around the world. With Apple News and Search Ads, advertisers and publishers get access to the most engaged consumers in the market. Are you an experienced advertising expert? We are looking for someone to manage media planning and trafficking on behalf of Apple internal stakeholders. If this is you, keep reading! The Media planner and trafficker will be responsible for creating innovative marketing campaigns that reach the right target audience in the most effective way possible, implement campaigns and manage the delivery.
- Experience with 3rd party tracking pixels and ad tags
- 3+ years of online advertising industry experience in campaign management, trafficking and ad analysis
Provide media plans and traffic these plans on behalf of internal shareholders Monitor campaign to ensure delivery Deliver campaign recap Handle client services and ensuring all digital campaigns are set live promptly, including collection of assets and liaising with Ops to ensure campaigns go live as expected Support creative management and uploads Promote ongoing education for supported teams on internal tools and products Act as point person to troubleshoot any campaign/creative issues that impact tracking, implementation or reporting Build custom targeting components with Engineering teams and ensure all privacy requirements are met Provide strategic analysis and insight on campaign performance and delivery Generate and distribute reports to key stakeholders
Education & Experience
Bachelor’s degree and a minimum of 2 years of related experience