Marketing Manager, Ad Platforms
Santa Clara Valley (Cupertino), California, United States
Software and Services
Apple is a place where extraordinary people gravitate in order to do their best work. Together we craft products and experiences people once couldn’t have imagined — and now can’t imagine living without! If you’re excited by the idea of making a real impact, and joining a team where we pride ourselves in being one of the most diverse and inclusive companies in the world, a career with Apple might be your dream job! Apple Advertising Platforms is redefining advertising on mobile devices while reaching hundreds of millions of iPhone and iPad users around the world. With Apple News and Search Ads, advertisers and publishers get access to the most engaged consumers in the market. We’re looking for an extraordinary Technical Sales Specialist to join our Search Ads business. Launched in 2016, Search Ads is an easy, efficient and fast-growing platform for app discovery. With over 65% of all app downloads resulting directly from a search in the App Store, Search Ads is quickly becoming the app promotion platform of choice for iOS developers. At Apple, we work every day to create products that enrich people’s lives. The Ad Platforms group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Our technology and services power advertising in Apple News and Apple Search Ads. We're looking for an experienced marketing manager to lead the development of key deliverables that drive customer acquisition and product adoption. As a member of the marketing communications team, you will serve as the global lead for the success stories program and support other web based initiatives including product tutorials and webinars. The ideal candidate will have a B2B background, with developer marketing experience, and a deep understanding of the digital marketing landscape.
- 8+ years in a marketing or communications role in the tech or digital advertising industry.
- Experience building content marketing plans and developing product and support content.
- Experience developing and managing customer success stories is preferred.
- Understanding of video content production is a bonus.
- Excellent project management, organizational, and creative thinking skills.
- Strong written and verbal communication skills.
- Dynamic team player.
- Ability to adapt to constant change and work effectively in a fast pace environment.
Develop content strategy to meet marketing and communication objectives. Manage development of deliverables and identify effective channels of distribution. Serve as the global lead for the Apple Search Ads success stories program, defining overall strategy, key narratives, process, and guidelines. Collaborate with regional marketing teams to identify and execute local content marketing programs. Drive product adoption and customer success through product support videos and onboarding tutorials. Collaborate and work cross-functionally with sales, marketing, product, and creative teams.
Education & Experience
BS in Marketing, Communications, or equivalent.