Content Strategy, Apple TV+

Culver City, California, United States
Marketing

Summary

Posted:
Weekly Hours: 40
Role Number:200207268
The core mission of the Content Strategy team is to schedule, prioritize, and optimize Apple TV+’s original content across the organization’s efforts in subscriber acquisition, engagement, and retention. We play a critical part in support of the overall strategic approach that showcases the depth, breadth and exclusivity of content Apple TV+ has to offer. We work cross functionally to analyze and glean insights that will help advise scheduling and on-channel campaign plans. And, you will play an integral role in communication of those plans within Content, Marketing, and across other teams as well. You will need strong attention to detail, willing to set a high bar for him/herself, loves to resolve a wide range of issues in creative ways, can work independently, is intellectually curious and is an innovator. The right person for this role has familiarity with scheduling, media planning, campaign management and optimization as well as the desire to reach targeted audiences. If you are someone who thrives in a team environment and gains personal happiness when sharing knowledge and partnering with teams, then this is an excellent role for you.

Key Qualifications

  • Centralize documentation and streamline communication around- content lifecycle, TV+ schedule, Pre-roll planning
  • Pull and analyze data on programming and campaign delivery and provide insights to internal groups
  • Generate on channel pre and post roll plans based on campaign objectives
  • Liaise with Marketing, Ops, and other teams to ensure on-schedule execution of campaigns and launch dates
  • Other projects as assigned

Description

Minimum of 3 years of professional experience with shown success in the key responsibilities for this role Sophisticated knowledge of Numbers/Excel and Keynote/Power Point Proficient with quantitative data analysis and utilizing data to drive decision-making Outstanding analytical and problem-solving skills Ability to prioritize multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure Strong verbal and written communication skills Strong time management skills Experience in working with & passionate about entertainment/content

Education & Experience

Bachelors Degree preferred

Additional Requirements