Writer, Today at Apple

Santa Clara Valley (Cupertino), California, United States


Weekly Hours: 40
Role Number:200300202
Apple is in search of an exceptional writer and creative to join our Today at Apple creative team in Retail Marketing. As our ideal candidate, you will create innovative and compelling experiences across Apple Stores and online that inspire and educate Apple customers worldwide; from art and design, video, photography, music, to coding, business, and education.

Key Qualifications

  • 7-10+ years experience writing and creating brand content for creative industries, either client-side or agency-side, working on major brands.
  • Experience with content planning, writing, and editing.
  • Solid expertise in developing creative concepts and content from ideas to execution for a variety of campaigns and media, including advertising, retail, collateral, promotional materials, social, and digital.
  • In-depth knowledge of all steps required in the creative development process and able to effectively collaborate with Creative Directors, Art Directors, Designers, Strategists, and Producers to develop work.
  • Excellent written and verbal communication skills.
  • Meticulous about spelling and punctuation, extreme attention to detail.
  • Create clear, compelling content that explains advanced ideas and technology in ways that are accessible to everyone.
  • Ability to juggle multiple projects with varying deadlines.


This role creates copy for immersive hands-on experiences in Apple Stores and online. Projects include creating core concepts and content, video scripts, digital assets, and copy for the various marketing touch-points in-store and online. The ideal candidate is a creative thinker and self-starter, who is comfortable operating in a fast-paced environment, can learn and adapt, share ideas and give tons of options, and operate with minimal supervision. Create strong campaign-driven work and concepts that can be seamlessly integrated into various mediums and touch points. Effectively present ideas and campaigns to get feedback on direction and to ensure the work is aligned with other activities. Work with creative team members to develop creative concepts that are strategically sound and creatively bold. Write copy in various touch points and mediums that is inspiring and keeping with the voice of the Apple brand. Understanding/ deep knowledge / experience in the customer. Edit and proofread content for clarity, grammar, and accuracy. Turn raw notes, ideas, and material into finely crafted pieces of content. Work with Marketing, Producers, and Creative Directors to refine and execute campaigns. Familiar with new products, technology, solutions, and other related capabilities to create meaningful customer benefits. Work with the Producer to ensure schedules are accurate, realistic, and that deadlines are met. Flexible and adaptable to working on a broad range of projects in various disciplines.

Education & Experience

A bachelor’s degree in design related fields, or equivalent industry experience.

Additional Requirements