Senior Research Lead, Apple Services Consumer Insights

Culver City, California, United States
Marketing

Summary

Posted:
Weekly Hours: 40
Role Number:200307142
At Apple, we are passionate about creating the best consumer experiences across all our products and services. Consumer research plays a critical role in providing input for strategic product development and marketing of those products and services. The Consumer Insights team is seeking a hardworking and collaborative individual who is passionate about consumer research. This role will work closely with the team in supporting critical consumer research studies across several Apple services.

Key Qualifications

  • 5 to 10 years of proven experience in a consumer research role on client or vendor side (experience on both sides would be ideal)
  • Project/program management skills - the ability to break down complex projects into manageable tasks and milestones in partnership with supporting teams to deliver to specifications and on time.
  • Hands-on experience conducting quantitative research across multiple methodologies including: communications/message testing, attitude & usage, customer satisfaction, brand health trackers, segmentation, etc.
  • First-hand experience in survey design and data analyses.

Description

- Experience with survey tools (e.g., Qualtrics) and statistical software (e.g., SPSS, SAS) - Exposure to and experience with various quantitative methods including: Factor analysis, cluster analysis, MaxDiff, TURF Analysis - Exposure to qualitative research methods/techniques including: focus groups, IDIs, UX/Usability, ethnography, etc. - Proficient in Keynote data visualization and storytelling in general (will consider those who are expert at Powerpoint with basic knowledge of Keynote) - High level of organization skills and detail oriented. - Phenomenal time management and thrives in an ever-evolving dynamic environment with tight deadlines. - Strong communication skills in person and in email, and presenting research - Responsible for maintaining project planning schedules and leading weekly project status updates - Passion for digging into the story behind the data in consumer insights

Education & Experience

- Advanced degree in the social sciences or related field preferred - 5 to 10 years minimum quantitative and qualitative research experience required, in an academic or industry setting

Additional Requirements