Senior Product Manager, Demand Side Platform - Ad Platforms

New York City, New York, United States
Software and Services


Weekly Hours: 40
Role Number:200369598
Apple is a place where extraordinary people gravitate to do their best work. Together we craft products and experiences people once couldn’t have imagined — and now can’t imagine living without. Are you inspired to make a difference in how digital advertising will work in a privacy-centric world? Join our team to build the next generation of advertising experiences for Apple's customers globally. At Apple, we work every day to build products that enrich the lives of billions of customers in hundreds of countries. Our team makes it possible for people to easily access informative and imaginative content while helping publishers and developers promote and monetize their work. We believe privacy is a fundamental human right. This belief is incorporated into everything we build. The same passion for innovation and customer wellbeing that goes into our products also applies to our practices as a company — strengthening our commitment to leave the world better than we found it. Ad Platforms takes a customer-centric approach to building privacy-preserving and principled advertising products, platforms and algorithms that are secure, performant and innovative. Given the unique nature of building products at the intersection of business and consumer, the ideal candidate is a seasoned product lead who brings strong consumer product experience along with business market understanding to drive multi-year strategy and execution. It also requires a lead who can drive strategic alignment with product, engineering and cross-functional teams, in addition to a proven track record as a strong people leader. The position requires a passion for 0 to 1 innovation and strong execution chops to expand growth and adoption. If you’re excited by the idea of making a real impact, changing how the world looks at digital marketing and advertising, and joining a team where we pride ourselves in being one of the most diverse and inclusive companies in the world, a career with Apple might be your dream job!

Key Qualifications

  • Experience with building a mobile demand side platform.
  • Experience with optimizing mobile campaigns using measurement and attribution.
  • 8+ years experience in product management and technical architecture of mobile advertising platforms.
  • 8+ years crafting mobile and web ad experiences/examples through mobile wire frames and mock ups - concept through launch.
  • Have successfully developed and launched advertising related products for audiences in the hundreds of millions
  • Experience leading design, feature breakdown and projects/products from inception to shipped software
  • Passionate problem solver who is able to craft and build the best solutions
  • Significant experience in running product experiments and leveraging product analytics
  • Do you see the big picture and have an eye for detail? Possessing the ability to showcase your ability to think strategically and execute tactically
  • Communication is key!


We are seeking a Senior Product Manager to drive the design of the most privacy-forward, sophisticated demand side platform possible. Help define and drive our vision, innovating on some of Apple’s most confidential and strategic plans to design products that deliver business growth and experiences that exceed customer expectations. Our platform runs and delivers advertising auctions to match supply (customers) with demand (advertisers), focusing on technical components including Campaign Management, Bidding, Incrementality, Dynamic Creative Optimization, Matching, Auctions, and Experimentation, while empowering Customer Privacy throughout. An analytical background rich in data science and ML technologies, ideally applied to advertising product ecosystems, will prepare you for this opportunity. Your primary responsibilities include setting the product strategy and features roadmap, delivering high-quality and impactful product launches, working across teams in Services, AI/ML, and Software Engineering, and growing and managing a team of world class technical product managers. We are building platforms that empower advertisers to personalize their outreach to customers, while protecting those customers' fundamental right of privacy. In turn, those customers will experience a delightful, intuitive search and discovery experience within Apple's Services ecosystem knowing their personal information and behavioral data is theirs alone. RESPONSIBILITIES: - Create a demand-side platform that enables Advertisers (sourced by Apple) to find opportunities to showcase their products and services via ad placements in Apple Services. - Lead new product definition and business plans with partners across peer groups and organizations. Reduce broad concepts and strategies into structured product plans. - Responsible for driving platform differentiation, revenue and market share. - Communicate and respectfully debate ideas with senior business, product, and engineering leaders across Apple. Guide executives internally and externally through vision and tactical execution. - Partner closely with Engineering leadership including Algorithm, Data, and Machine Learning teams. - Coordinate with other product managers to integrate development timelines, including customer interfaces, algorithms and data platform.

Education & Experience

BS, MS in Computer Science, Engineering, or other relevant fields

Additional Requirements