Mall of Scandinavia
Solna, Stockholm, Sweden
Apple Retail


Role Number:200535007
As a Pro, you are the most knowledgeable salesperson. You understand how Apple products and services can help customers discover their passions, and how our products differ from our competitors. You help to grow Apple’s business community and are highly skilled at presenting elegant solutions that simplify the complex. You have an eye for opportunity and leverage your breadth of expertise across the technology industry, including Apple competitors, to create unique value propositions and insights that differentiate Apple solutions in the market. You provide authoritative recommendations across Apple’s products and services that build loyalty and enhance the customer experience, and help drive skills and knowledge of technology across the team.


You drive sales by designing complete solutions with Apple and complementary products and services. You demonstrate and advise how customers can integrate technology into their homes and scale solutions across small to medium sized businesses and educational institutions. You leverage a deep passion for technology to become the go-to resource across the store for our Hardware, Software, and Services. You lead and assist with briefings. You provide recommendations for deployment and set up and identify when to pull in additional support. You identify emerging technology and consumer trends and how the team can leverage those insights to develop new sales opportunities. You maintain technology industry knowledge and macro-movements within verticals to anticipate how technology can be utilized. You are aware of competitor offerings, as well as new product from across the technology industry. You are a role model and mentor others in the Product Zone on your unique product knowledge, purchasing options, including financing and carrier contracts, industry acumen, and sales skills. You share best practices on ownership and customer loyalty within the Product Zone and with the larger store team. You partner closely with store leadership, Global Retail Support, and peers within Geo. You maintain expertise in all Apple products and services (in-store and online), our ecosystem, and many third-party products to present complete solutions. You are an early adopter and change agent for new products, services, and company initiatives. You contribute to success across all store areas and flex appropriately to meet business needs. You proactively approach and engage with our customers to understand their needs and present complete solutions for all customers, both in store and online. You bring Apple products, services, and ecosystem to life through demos, personalization, and answers to customer questions. You create memorable experiences that showcase the benefits of Apple products and services. You provide customized solutions based on each customer’s specific needs, including business, education, and creative professionals. You set up a customer’s newest Apple products and offer personalization. You provide troubleshooting advice and introduce the benefits of shopping with Apple — often to multiple customers at the same time. You use knowledge about Apple technology, technical expertise, and creativity to meet customer needs. You stay up to date on new information, product and service offerings, and company initiatives, by leveraging internal tools and resources, on-the-job experiences, and peers. You support peers at the Genius Bar as needed to share knowledge and assist in providing ownership options. You provide world-class customer service to customers. You maintain accuracy in all operational duties and transactions.

Minimum Qualifications

Key Qualifications

Preferred Qualifications

  • Extensive track record of top performing sales and customer experience results maintained over extended periods of time.
  • Mastery of Apple products and services, in-store and online, as well as third-party solutions across different industries and fields, for personal, business, educational, and creative professional use.
  • Knowledge of business solutions and industry trends.
  • You are able to effectively communicate and work with business owners and C-level executives.
  • You are a self-starter and able to achieve individual goals while also influencing the success of the overall team.
  • You have the ability to collaborate cross-functionally within the store and among key partners.
  • You have familiarity with a CRM.
  • You have superior interpersonal and customer service skills.
  • You have a drive for results and are action-oriented.
  • You can solve customer concerns using composure, listening, and presentation skills
  • You excel in supporting multiple customers with differing needs.
  • You have strong time management and multitasking skills.
  • You have curiosity to seek out information and share with the broader team.
  • You have strong teamwork, interpersonal, and customer service skills.
  • You are flexible about work, often performing multiple activities simultaneously.
  • You have an ability to prioritize tasks effectively.
  • You provide and receive feedback to others.

Education & Experience

Additional Requirements