Entertainment PR, Japan

Minato, Tokyo-to, Japan


Role Number:200546583
Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility, and we work together to cultivate a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple! We are currently seeking a PR Manager for our communications team. The successful candidate will be responsible for proactively managing activity with media and influencers that drives understanding and excitement around entertainment, across services, software and hardware, as well as support key strategic PR initiatives. This role will focus on driving fresh new ideas and implementing cutting edge PR for Apple services in Japan, including Apple Music, the App Store, Apple TV+ and Arcade, as well as related hardware and software, at the same time as broadening relationships with media and influencers on established and emerging platforms. We invite you to take this unique opportunity to join us on this journey and help us leave the world better than we found it!


- Bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition - Help devise and implement locally-driven entertainment initiatives, as well as adapt and implement global communications initiatives that resonate with the local audience through strategic planning and execution - Leadership of key Japan-relevant entertainment PR initiatives, management of agency relationships, and prioritizing the most relevant and significant news in a fast-paced environment and continuous news cycle - Discover, develop and manage lasting relationships and partnerships with social media influencers (YouTube, Instagram, bloggers, etc) in the entertainment, consumer lifestyle and tech space to help drive impactful momentum activity and feature stories - Work in partnership with Japan Corporate Communications Head to build strategies and deliver campaigns that increase awareness and understanding of products and their software - Collaborate with other teams and functions to create and deliver the activity that increases awareness and understanding. These teams will include local services teams, PR, Product Marketing and Marketing Communications teams, worldwide PR teams and other country PR teams - Find new relationships amongst the talent and communities that use our products and services to deliver the world’s most exciting work, and lead our efforts in finding new media and social platforms through which we can tell those stories

Minimum Qualifications

Key Qualifications

  • 10-15+ years experience in public relations, journalism, PR agency or corporate settings
  • Optimally builds formal and informal relationship networks inside and outside the organization
  • Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
  • Analyses sophisticated, high quantity, and sometimes contradictory information to optimally tackle problems
  • Understands internal and external partner requirements, expectations, and needs
  • Experience in media relations and a network of media contacts in entertainment, creative, tech, design and cultural platforms in Japan
  • Successfully delivered creative PR campaigns that have built meaningful impact
  • Self-motivated, possess a positive team-player attitude and passionate about consumer technology
  • Self-starter who is dedicated and demonstrates creative and critical thinking abilities
  • Excellent written and verbal communications skills
  • Able to work with ambiguity and on sophisticated topics across multiple jurisdictions
  • Skilled in multi-tasking, delivering under timelines, adapting quickly to change
  • Proficiency in Japanese and business-level English required

Preferred Qualifications

Education & Experience

BS/BA or equivalent experience preferred

Additional Requirements

  • Apple’s most important resource, our soul, is our people.
  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.