Measurement Strategist - Ad Platforms
Shanghai, Shanghai, China
Sales and Business Development
Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.
At Apple, we work every day to build products that enrich people’s lives. Our Advertising Platforms group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Today, our technology and services power advertising in Apple News, the App Store, and on Apple TV+.
The Measurement Strategist team within Advertising Platforms is seeking a analyst for our App Store Ads business. We are searching for someone with the analytical skills to identify, develop, and package unique insights for our advertisers. You will have the ability to convert these insights into a compelling narrative combined with the communication skills to co-deliver these insights direct to advertisers to advise, persuade, and ultimately change advertiser behavior.
Description
The Measurement Strategist joins the team responsible for evaluating, sourcing, refining and communicating outstanding insights to help our advertising customers get the most value out of their investment in Apple Ads.
IN THIS ROLE, YOU WILL:
- Support Partner Development team from both business and technical lens to drive revenue growth.
- Investigation in client challenges, identify and conduct analysis to respond and solve sophisticated customer problems.
- Work with large data sets, breaking it down into easily understandable stories, and communicate these narratives to clients and internal partners.
- Partner with Data Insights team to identify the right metrics, measure and supervise the impact of client interactions and revenue outcome; give ideas and provide feedback for new insights' development.
- Liaise with Privacy and Legal teams to ensure that proposed data sets honor Apple Ads’ privacy principles.
- Collaborate with Product team to integrate successful pilots into customer facing reporting tools.
Minimum Qualifications
- 5+ years of experience in the digital advertising industry, in a data analyst or business/performance measurement role
- Sophisticated skills in SQL queries, Tableau and conducting analysis based on large data sets
- Shown experience in face-to-face and visual client interactions - specifically with senior level executives, business intelligence and data science guides
- Strong communication skills and the ability to distill information from big data and results into simple concepts and actionable insights for a variety of audiences
- Excellent communication, project management, and organizational skills to work closely with Partner Development and various functional teams - to understand business requirements, and handle sophisticated projects related to data-driven initiatives
- Strong personal code of ethics, integrity, diversity, and trust
- Proficiency in Mandarin and English are required to cover key clients in Asia
- Education: BA/BS in Analytics, Engineering, Marketing, Business Administration, or related fields
Key Qualifications
Preferred Qualifications
- Familiarity with search engine marketing (SEM), app-install marketing and attribution
- Sophisticated technical skills: experiences with Python and Salesforce
- Business level fluency in Korean is a huge plus