Senior Product Manager, TV App Personalization

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At Apple, we donʼt just create products. We create products, services, and experiences that redefine what customers expect and revolutionize entire industries. Join the team that dreams up what’s next. Our team is seeking a senior product manager to grow customer satisfaction and engagement through personalization. In this role, you will define, champion, and implement a vision for optimizing content discovery while driving growth. You will collaborate with other product managers and cross-functional colleagues across editorial, data science, design, business, and engineering to drive measurable outcomes. We are seeking a seasoned media leader with deep expertise in personalization and building stakeholder consensus. You can quickly understand and explain technical concepts to non-technical audiences, tell compelling data stories, and be a relentless voice of the customer. You know how to blend art and science to personalize with a human touch.
- Lead personalization for the Apple TV app for TV, Movies, and Sports content - Drive customer delight and engagement by creating a more simple, more effortless TV viewing experience - Blend curation, algorithms, and new technologies to innovate how customers find what to watch - Build consensus with several cross-functional teams around both a long-term vision and short-term features that show measurable outcomes - Partner with data science teams and align with business and editorial teams to set common metrics for success - Write clear and concise product requirements that capture the vision, goals, and key elements of new products and features - Work with engineering teams to deliver features, validating with internal betas and AB tests - Create internal and external go-to-market messaging, socialize outcomes, and champion iterations for features - Take strong positions based on evidence, but be willing to make smart compromises
  • 8+ years of product experience in content personalization
  • Experience with the full product lifecycle, from vision and requirements to build, launch, marketing, analysis, iteration and sunset
  • Strong verbal and written communication skills, with the ability to simplify while keeping clarity
  • Ability to independently create and deliver winning presentations and align diverse partners to a shared vision
  • Expertise with product analytics, customer insights, and data storytelling
  • Fluency with experimentation and using AB testing for feature validation
  • Willingness to travel between Apple offices as needed
  • Expertise in building media content personalization that blends the best of editorial and algorithmic curation
  • Ability to thrive and drive decisions in a debate-focused environment
  • Capacity to do the right thing for customers while still meeting business goals
  • Knowledge of the competitive set and curiosity around evolving consumer trends
  • An appreciation for design and an understanding of how UI drives discovery
  • Prior work experience or strong interest in digital media, sports and/or entertainment
  • Familiarity with user experiences across screens, from TV to mobile to tablet
  • Experience working on digital products with a global footprint
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,500 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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