PR Specialist
Cupertino, California, United States
Marketing
Are you interested in technology and passionate about sharing new products and features? Are you curious about today’s dynamic media landscape and enjoy keeping up on what’s happening in the news and in culture? Do you possess great communication, organization, and time management skills?
We are seeking recent graduates and early professionals for a rotational development program starting summer 2025. This 15-month program, based out of Apple Park, includes rotations between our Product, Services, App Store, Retail, and Values PR teams.
Visa sponsorship is not offered at this time. While many other teams at Apple will consider visa sponsorship for internships and rotation programs, the Communications team unfortunately is unable to do so at this time. This includes F-1 and J-1 visas.
Description
As part of our PR team, you’ll get to experience how we tell the world about the incredible products and services we create for our customers. You’ll work closely with a variety of teams to develop plans, communications, and events that help inform the world about everything we do. You’ll have the opportunity to represent one of the world’s most admired brands and experience how we lead with our values while gaining valuable insight into PR and communications for each aspect of our business.
Responsibilities:
- Collaborate with the Product PR team to launch new products and software across iPhone, iPad, Mac, Apple Watch, AirPods, HomePod, and Apple Vision Pro.
- Work closely with the Retail PR team on new initiatives, store openings, and product launches.
- Partner with the Services PR team to share stories about new content and experiences across Apple Music, Apple TV, Apple Fitness+, Apple Maps, Apple News, Apple Podcasts, Apple Books, and Apple’s financial services, including Apple Pay.
- Partner with the App Store PR team to identify stories about developers and the ways they use our products and technologies to create incredible apps for customers.
- Collaborate with the Corporate PR team to uplift our company’s values and share the work we do to support communities around the world.
- Conduct research into press and influencers covering specific topic verticals.
- Monitor and report on general news; reviews of Apple hardware, software, and services; and issues relevant to Apple and the industries we operate within.
- Compile editorial calendars and media lists.
- Write blog posts, briefing notes, coverage reports, and pitches.
- Use internal and external tools to identify and pursue new storytelling opportunities.
- Assist with PR activities related to events, press tours, creator workshops, and other media and influencer relations programs.
Minimum Qualifications
- 0-1 years of work experience.
- Bachelors or equivalent experience in a related field of study.
Key Qualifications
Preferred Qualifications
- Major in public relations, communications, or journalism.
- Familiarity with Apple products, services and software.
- Can-do attitude. No task is too big or too small.
- Very organized and pays close attention to small details.
- Motivated collaborator who is professional, respectful, and friendly.
- Quick learner who can take ownership of assignments and see them through.
- Ability to multi-task and meet tight deadlines.
- Previous work experience in an office environment.
- Clear and concise communication skills.
- Excellent time management skills and an ability to adapt to a dynamic environment.
Education & Experience
Additional Requirements
Pay & Benefits
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.