Product Marketing Customer Insights, Ad Platforms

Cupertino, California, United States
Marketing

Summary

Posted:
Weekly Hours: 40
Role Number:200578392
Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports brands, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put consumers first while helping businesses grow! Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

We are seeking a dynamic Product Marketing Manager to lead the GTM strategy and operations for customer insights we deliver to our clients, partners and go to market teams. This role will focus on identifying customer insights requests, collaborating with cross-functional teams to drive strategic insight prioritization, and crafting both short-term and long-term product strategies and go-to-market (GTM) plans. You will be the critical bridge between customer feedback, product development, and the market, ensuring that insights that we bring to our customers and our data products are aligned with business objectives and market needs.

Minimum Qualifications

  • BA/BS in Communications, Marketing, Advertising, Business, or equivalent experience.
  • 10+ years experience developing B2B marketing strategies, content, and programs.
  • Prior experience in ad tech, digital advertising, or marketing technology, with a strong focus on performance advertising and campaign optimization.
  • Some travel required.

Key Qualifications

Preferred Qualifications

  • In-depth knowledge of ad tech, media, and data-driven product marketing
  • Expert at interpreting data and deriving actionable insights that inform product marketing strategies
  • Experience using data to drive strategic product decisions and inform marketing narratives
  • Experience in positioning complex measurement solutions to technical and non-technical audiences alike
  • Skilled at building relationships and leading through influence, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team
  • Demonstrated passion for creating strategies and marketing programs that drive customer success and meet evolving market demands
  • Big-picture strategic problem solver with an attention to detail in execution
  • Appreciates Apple culture and values, and is energized by the challenges of redefining and demonstrating the benefits of user-centric advertising products
  • Experience developing narratives for complex B2B advertising solutions

Education & Experience

Additional Requirements

Pay & Benefits

  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.