Product Marketing Lead, Germany (m/f/d)
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
The Product Marketing Lead will own and drive Apple’s product centric marketing strategy in the market, and articulate the market ambition to deliver impact and growth. This role is the primary spokesperson for Apple’s products in their market as well as a vocal member of the European Product Marketing team.
The Product Marketing Lead will manage a team of product marketeers who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
Articulate the product opportunity in market and provide product insight and leadership from product introduction through end-of-life to both the Marketing and Sales organisations in the Geo across Consumer, Business Markets and Education
Lead the local team to deliver product launches with excellence every time
Own and drive the annual local Marketing plan, outlining opportunities and actions that lead growth and category leadership, instilling quarterly and half-yearly reviews
Build high performing teams through coaching and developing talent. Actively develop an inclusive culture by recognizing the value that different perspectives and cultures bring to the organisation
For Mac, lead the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations
Execute Mac product launches with excellence every time and be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence
Devise and craft the market narrative to enable clear understanding of market dynamics, customer voice, opportunity and set actions that all key stakeholders understand, as well as defining a common geo voice within the Europe Product Marketing team
Become a visible and vocal member of the Product Marketing management team providing strategic input and influencing long term plans
Build a sphere of influence across multiple internal functions / divisions
Possess expert knowledge of competitive and third party products and strategies in your geography
- Extensive experience in product marketing
- Ability to motivate and develop a team of subject matter experts
- Passionate about creating an inclusive and collaborative team environment
- Fluency in German and English
- Ability to travel regularly, across Europe and globally
- Creates competitive and breakthrough strategies that show a clear connection between vision and action.
- Introduces new ways of looking at problems, encouraging diverse thinking to promote and nurture innovation.
- Plans and prioritizes work to align with broader organizational goals.
- Build effective teams that apply their diverse skills and perspectives to achieve common goals.
- An instinctive ability to be the voice of the consumer
- Excellent analytical abilities
- Depth of technical awareness
- Strategic planning expertise
- Ability to prioritise and lead the team to focus on the most critical tasks
- Superior storytelling capabilities
- Presentation & negotiation skills