Product Marketing Manager - iPad/Watch/Audio/Home, Germany (m/f/d)
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market.
The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations in the local market.
Execute product launches with excellence every time
Contribute to the local annual Marketing plan, outlining opportunity and actions that lead growth and category leadership
Become a visible and vocal member of the local Marketing team, partnering with the team in London to be the voice of the local market team and influence requirements for the local market.
Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence
Possess expert knowledge of competitive and 3rd party products and strategies.
Build a sphere of influence across multiple internal functions / divisions
Contribute positively to an inclusive culture in Product Marketing and the broader marketing organisation
- Proven experience in product marketing
- Fluency in German and English
- Ability to travel regularly, across Europe and globally
- Builds strong customer relationships and delivers customer-centric solutions.
- Ability to surprise and delight our customers’ experiences through innovative, thoughtful details.
- Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions.
- Builds partnerships and works collaboratively with others to meet shared objectives.
- Instinctive ability to be the voice of the consumer
- Excellent analytical skills
- Depth of technical awareness
- Strategic planning expertise
- Superior storytelling capabilities
- Presentation/negotiation skills